Michael Niles

Grow Your Local Business: Boost Visibility and Build Your Brand

Hertfordshire Growth Hub

Learn simple steps to boost your visibility, stay compliant and access free local business support in this  4.30–7pm workshop.

Hotel Cromwell

Join Hertfordshire Growth &amp; Partners for a early evening session designed to help small and medium‑sized businesses strengthen their brand, attract more customers, and communicate what makes them distinctive.📅 Registration &amp; Networking: 4:30 pm 🕔 Event starts: 5:00 pm<h3>What’s Included</h3><h3>Build a Brand That Stands Out</h3>With Anna Peck – Founder, Midnight BlueIs your business just another option, or is it a brand that sticks? In any busy marketplace - whether you’re on the high street or online - standing out isn’t about having a nice logo. It’s about clarity, knowing exactly who you're talking to, what makes you different, and having the confidence to say it.This practical session moves past “marketing tactics” and into the strategy that actually drives growth.You’ll explore:<ul><li>Defining your audience: Who your ideal customer is and why they choose you</li><li>Standing out and being found: Practical ways to increase visibility and become the obvious choice</li><li>Beyond the shop front: How to use your digital presence to nurture community and encourage repeat visits</li></ul>No jargon. No over‑engineering. Just clear, actionable insights to help you strengthen your brand.Attendees can book a funded 2‑hour brand strategy session with Anna (limited availability, first come first served).About Midnight Blue Midnight Blue helps ambitious businesses uncover their distinct edge. Whether you’re launching something new or evolving what already works, we provide the roadmap, strategy, and identity to help you move forward with intention.Attendees can book a funded 2‑hour brand strategy session with Anna (limited availability allocated on first come first serve basis).<h4>⭐ Get Found Online With Google &amp; SEO</h4>Michael Niles – Michael Niles Training &amp; Media Discover:<ul><li>How to optimise your Google Business Profile for “near me” searches</li><li>Simple SEO improvements that boost local visibility</li></ul>Attendees can book a funded 1‑hour digital marketing session with Michael (limited availability, allocated on first come first serve basis).<h4>⭐ Stay Safe, Legal &amp; Open</h4>Better Business for All (BBfA) will highlight:<ul><li>Key compliance risks for bricks and mortar businesses</li><li>Where to access quick, friendly support from Trading Standards, Environmental Health &amp; Licensing</li></ul><h2>⭐ Why Attend?</h2>Ideal for businesses wanting to:<ul><li>Increase footfall and customer engagement</li><li>Improve visibility online and offline</li><li>Strengthen their brand and stand out</li><li>Reduce stress by avoiding compliance pitfalls</li><li>Access practical, local support from real experts.</li></ul><h2>⭐ Who Should Attend?</h2>Perfect for:<ul><li>Independent retailers</li><li>Cafés, pubs, restaurants and takeaways</li><li>Hair, beauty and personal service businesses</li><li>Hospitality, leisure and wellbeing businesses</li><li>Service‑based, creative and digital businesses</li><li>Any customer‑facing business wanting more customers and a stronger brand</li></ul><h2>⭐ Book Your Place</h2>Spaces are limited — please register early to secure your seat. Refreshments will be provided.Data SharingBy registering for this event you acknowledge that Hertfordshire Growth Hub will contact you about the event and will share your contact details with the Partners involved in the delivery of the Event and where necessary, with other third parties involved in the administration of the event. We will never share your data with any other third parties unless you agree.<h4> </h4>

Agenda

Registration and Networking

Hertfordshire Growth Hub Introduction

Is your business just another option, or is it a brand that sticks?

How to Get Found Online

Support to Help you Stay Safe, Legal & Open

Next Steps

Untitled agenda

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}