PPC Live #20 (Brighton)

Paid Search Is Changing. Come learn from experts on the best way to test & learn & stay relevant.  Pizza and refreshments always provded. :)

PPC Live

Get ready to dive into the world of pay-per-click advertising at PPC Live #20, where experts will share their top strategies and insights

Tempest

<h2>Welcome to PPC Live #20!</h2>Event: PPC Live #19 (Brighton)Venue: Tempest Pub 159-161 Kings Rd, Brighton BN1 1NBDate: April 29th, 2026 at 5:30 PM (Europe/London) Confirmed Speakers - <a href="https://www.linkedin.com/in/emina-demiri/" title="https://www.linkedin.com/in/emina-demiri/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Emina Demiri</a>, <a href="https://www.linkedin.com/in/jack-willmore-103a58188/" title="https://www.linkedin.com/in/jack-willmore-103a58188/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jack Wilmore</a>, <a href="https://www.linkedin.com/in/julia-riml/" title="https://www.linkedin.com/in/julia-riml/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Julia Riml</a> Join us for an exciting evening filled with the latest trends in PPC advertising. Network with fellow professionals, learn from industry experts, and discover new strategies to boost your campaigns. Don't miss out on this opportunity to enhance your skills and grow your business.We can't wait to see you there! Want to network even before the event? Join our <a href="https://docs.google.com/forms/d/e/1FAIpQLScqmzTd7uNByVgFngn4yZxKiuFFRZgQai-uQK_Hufb6Ne3PzA/viewform?usp=sharing&amp;ouid=109284942446366058371" title="https://docs.google.com/forms/d/e/1FAIpQLScqmzTd7uNByVgFngn4yZxKiuFFRZgQai-uQK_Hufb6Ne3PzA/viewform?usp=sharing&amp;ouid=109284942446366058371" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Slack</a>.

Agenda

Arrival and drinks

Introduction to PPC Live from Anu

 Maximising Booking Intent: How Availability Automation Drives Efficiency. I will focus on a project/case study for a health services client, specifically detailing how we solved frequent appointment booking availability issues - something that will be relevant to anyone who runs activity for a client with a booking system.


 Talk 1 -  Maximising Booking Intent

This talk explores why PPC performance often plateaus as accounts scale, and why this “ROAS ceiling” is a natural outcome rather than a failure of optimisation. Early gains are easy, but over time high-intent demand is exhausted and PPC begins paying full auction costs for work other channels should be supporting.

The session argues that optimising harder inside the account, through more bid adjustments, segmentation, or automation, cannot solve a structural problem. Instead, PPC should also be used as a growth pressure system, revealing friction, intent signals, and messaging gaps across the wider marketing strategy.

Talk 2  - Beyond the Account: When ROAS Hits the Ceiling, Break It 

​From Gut Feeling to Marginal ROAS: Smarter Budget Allocation Across Channels (including TikTok). Many marketers still make budget decisions based on gut feeling or rough estimates. But what if you could measure exactly where your next euro delivers the highest return? In this session, Julia Riml explores how to use Marginal ROAS to make smarter, data-driven budget shifts across channels. She’ll demonstrate how this metric helps uncover diminishing returns, optimise efficiency, and will share real-life cases that prove its impact. As a bonus, Julia will also present findings from a recent study revealing TikTok’s true incremental value across the funnel. A must-see for anyone looking to spend smarter – not just more.

Talk 3 - ​From Gut Feeling to Marginal ROAS

Pizza + drinks + cake + networking

Panel discussion

Networking till end

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PPC Live #20 (Brighton)

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PPC Live #20 (Brighton)

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