Planning and Launching a Website You’re Proud Of
A website is the cornerstone of your digital presence, but how do you ensure it truly works for your business?
Planning and Launching a Website You’re Proud Of
Workshop Duration: 6 Hours In Person
A website is the cornerstone of your digital presence, but how do you ensure it truly works for your business? Join Jonny Ross, digital strategist and co-author of WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, for this engaging full-day workshop. This hands-on session will take you step by step through the planning, creation, and launch of a website that not only meets your business objectives but also delivers real results and instills a sense of pride.
Through interactive activities, live demonstrations, and peer discussions, this workshop equips participants with the tools, knowledge, and confidence to create a website that drives growth, builds trust, and resonates with their target audience.
Morning Session: Laying the Foundations for Success
- Website Essentials: Understand why a website is more than a digital brochure and how it can drive business growth and loyalty.
- Audience Identification: Learn how to define your ideal customer and create detailed personas to guide your content and design strategy.
- Defining Objectives: Set clear, measurable goals for your website and establish how to track success effectively.
- Content Strategy: Explore how to plan engaging, goal-oriented content that reinforces your brand.
- Design and Branding: Understand the principles of effective website design, branding, and the importance of consistent calls to action.
- Competitive Analysis: Review competitor websites to identify best practices and opportunities to stand out.
Afternoon Session: Bringing Your Website to Life
- Technical Considerations: Navigate CMS options, hosting, usability, accessibility, and other key technical aspects.
- Engagement Features: Explore how animations, transitions, and website speed can enhance the user experience.
- Compliance and Security: Understand GDPR, accessibility requirements, and the role of security features.
- SEO and Social Media Integration: Learn how to optimise your website for search engines and create a seamless social media strategy.
- Website Marketing: Develop a plan for promoting your website to your target audience effectively.
- Analytics and Testing: Use tools like Google Analytics and Hotjar to track performance, test user experiences, and continuously improve your website.
Live Activities:
- Conduct a real-time analysis of participant websites, offering actionable feedback.
- Work on creating your personalised action plan using principles from WebProud, focusing on auditing your current site, identifying gaps, and setting priorities.
Outcomes for Attendees:
By the end of the day, participants will:
- Have a complete roadmap for planning and launching a high-performing website.
- Understand how to align their website with their business goals and audience needs.
- Gain practical knowledge of web design, branding, SEO, and marketing best practices.
Walk away with a personalised action plan to implement immediately.
Materials Provided:
- Templates, Checklists and Action Plans
- A template for audience personas and content planning.
- A curated list of tools for website testing, optimisation, and analytics.
Why Face-to-Face?
The in-person format allows for deeper engagement through live website audits, group discussions, and networking opportunities. Participants benefit from immediate feedback, peer learning, and hands-on exercises that make the day both interactive and impactful.
Who Should Attend?
This workshop is perfect for business owners and entrepreneurs who are planning a new website, preparing for a relaunch, or looking to improve their current site. Whether you’re a DIY website builder or working with a professional, this session will give you the confidence to take your website to the next level.
About Your Trainer:
Jonny Ross is a digital marketing expert, trainer, and author with over 25 years of experience helping businesses grow their online presence. As the founder of Fleek Marketing, Jonny has delivered more than 250 workshops and webinars, consistently earning praise for his engaging, hands-on approach to teaching complex digital strategies in an accessible and actionable way.
Jonny is the co-author of the book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, a practical guide that empowers business professionals to transform their websites into assets they can truly be proud of. With actionable steps, checklists, and tools, Jonny equips readers with the knowledge to build trust, attract the right audience, and convert website visitors into leads.
You can find Jonny over at:
A website is the cornerstone of your digital presence, but how do you ensure it truly works for your business?
Planning and Launching a Website You’re Proud Of
Workshop Duration: 6 Hours In Person
A website is the cornerstone of your digital presence, but how do you ensure it truly works for your business? Join Jonny Ross, digital strategist and co-author of WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, for this engaging full-day workshop. This hands-on session will take you step by step through the planning, creation, and launch of a website that not only meets your business objectives but also delivers real results and instills a sense of pride.
Through interactive activities, live demonstrations, and peer discussions, this workshop equips participants with the tools, knowledge, and confidence to create a website that drives growth, builds trust, and resonates with their target audience.
Morning Session: Laying the Foundations for Success
- Website Essentials: Understand why a website is more than a digital brochure and how it can drive business growth and loyalty.
- Audience Identification: Learn how to define your ideal customer and create detailed personas to guide your content and design strategy.
- Defining Objectives: Set clear, measurable goals for your website and establish how to track success effectively.
- Content Strategy: Explore how to plan engaging, goal-oriented content that reinforces your brand.
- Design and Branding: Understand the principles of effective website design, branding, and the importance of consistent calls to action.
- Competitive Analysis: Review competitor websites to identify best practices and opportunities to stand out.
Afternoon Session: Bringing Your Website to Life
- Technical Considerations: Navigate CMS options, hosting, usability, accessibility, and other key technical aspects.
- Engagement Features: Explore how animations, transitions, and website speed can enhance the user experience.
- Compliance and Security: Understand GDPR, accessibility requirements, and the role of security features.
- SEO and Social Media Integration: Learn how to optimise your website for search engines and create a seamless social media strategy.
- Website Marketing: Develop a plan for promoting your website to your target audience effectively.
- Analytics and Testing: Use tools like Google Analytics and Hotjar to track performance, test user experiences, and continuously improve your website.
Live Activities:
- Conduct a real-time analysis of participant websites, offering actionable feedback.
- Work on creating your personalised action plan using principles from WebProud, focusing on auditing your current site, identifying gaps, and setting priorities.
Outcomes for Attendees:
By the end of the day, participants will:
- Have a complete roadmap for planning and launching a high-performing website.
- Understand how to align their website with their business goals and audience needs.
- Gain practical knowledge of web design, branding, SEO, and marketing best practices.
Walk away with a personalised action plan to implement immediately.
Materials Provided:
- Templates, Checklists and Action Plans
- A template for audience personas and content planning.
- A curated list of tools for website testing, optimisation, and analytics.
Why Face-to-Face?
The in-person format allows for deeper engagement through live website audits, group discussions, and networking opportunities. Participants benefit from immediate feedback, peer learning, and hands-on exercises that make the day both interactive and impactful.
Who Should Attend?
This workshop is perfect for business owners and entrepreneurs who are planning a new website, preparing for a relaunch, or looking to improve their current site. Whether you’re a DIY website builder or working with a professional, this session will give you the confidence to take your website to the next level.
About Your Trainer:
Jonny Ross is a digital marketing expert, trainer, and author with over 25 years of experience helping businesses grow their online presence. As the founder of Fleek Marketing, Jonny has delivered more than 250 workshops and webinars, consistently earning praise for his engaging, hands-on approach to teaching complex digital strategies in an accessible and actionable way.
Jonny is the co-author of the book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, a practical guide that empowers business professionals to transform their websites into assets they can truly be proud of. With actionable steps, checklists, and tools, Jonny equips readers with the knowledge to build trust, attract the right audience, and convert website visitors into leads.
You can find Jonny over at:
Good to know
Highlights
- 7 hours
- In person
Location
The Glass Box
6 Friendly Street
Huddersfield HD1 1RD
How do you want to get there?
