Public Relations & Storytelling for Business Success
This interactive workshop introduces new businesses to the fundamentals of public relations (PR) and how it can benefit brand visibility.
Public Relations & Storytelling for Business Success
Duration: 2 Hours - Location - Online
This interactive workshop introduces new businesses to the fundamentals of public relations (PR) and how it can benefit their brand visibility and credibility.
Delegates will explore the role of storytelling in PR, developing key relationships and brand reputation.
Through real-life case studies, practical exercises, and expert insights, delegates will gain practical knowledge on essential PR strategies, including storytelling, writing a press release, media relations and crisis communication.
Delegates will gain actionable steps to develop effective storytelling and PR campaigns that generate positive publicity and strengthen brand presence.
This workshop is ideal for entrepreneurs, startups, and small business owners looking to use PR and storytelling to grow their brands and stand out in their industry.
Key Learning Points / Delegate Outcomes
• Understand the basics of public relations and its impact on business growth.
• Learn how to identify PR opportunities and create targeted campaigns.
• Develop skills in writing compelling press releases and media pitches.
• Gain insights into media relations and build connections.
• Learn strategies for managing PR crises and handling publicity challenges.
• Define key messages for business to ensure consistent communication.
• Identify core brand values and their role in PR and brand positioning.
• Understand the importance of consistent branding in PR content and audience engagement.
Materials Provided
• Practical handout with tips and guidelines.
• Press release template to help draft a press release.
• Case studies illustrating successful PR campaigns and crisis management approaches.
• Resources for continued learning.
Outcomes for Attendees
Delegates will leave with a strong foundation in PR principles and practical skills in Storytelling.
They will be equipped with tools to build their own PR campaigns, strengthen media relationships, and enhance their business’s reputation.
Additionally, they will gain insights into the significance of consistent branding and strategic messaging in PR content.
Post Event Support
- Opportunities for ongoing support, networking, further learning, and professional support.
ABOUT SOPHIE
With a knack for storytelling and a strategic approach to communication, Sophie brings a blend of creativity and expertise.
As a former journalist with the National Council for the Training of Journalists (NCTJ) qualification and a former communications officer for West Yorkshire Police, Sophie’s journey has been marked by a passion for storytelling.
Now, at Sophie Seddon PR, she channels this passion into helping brands authentically engage with their audiences.
Sophie’s strategic approach to storytelling and communication ensures that every piece of content serves a purpose and contributes to the overall success of the campaign.
She recognises that effective communication is about more than just delivering a message. It’s about creating connections on a personal level.
With a human touch, Sophie helps to bring brands to life and creates experiences that not only engage but also leave audiences feeling understood and valued.
This interactive workshop introduces new businesses to the fundamentals of public relations (PR) and how it can benefit brand visibility.
Public Relations & Storytelling for Business Success
Duration: 2 Hours - Location - Online
This interactive workshop introduces new businesses to the fundamentals of public relations (PR) and how it can benefit their brand visibility and credibility.
Delegates will explore the role of storytelling in PR, developing key relationships and brand reputation.
Through real-life case studies, practical exercises, and expert insights, delegates will gain practical knowledge on essential PR strategies, including storytelling, writing a press release, media relations and crisis communication.
Delegates will gain actionable steps to develop effective storytelling and PR campaigns that generate positive publicity and strengthen brand presence.
This workshop is ideal for entrepreneurs, startups, and small business owners looking to use PR and storytelling to grow their brands and stand out in their industry.
Key Learning Points / Delegate Outcomes
• Understand the basics of public relations and its impact on business growth.
• Learn how to identify PR opportunities and create targeted campaigns.
• Develop skills in writing compelling press releases and media pitches.
• Gain insights into media relations and build connections.
• Learn strategies for managing PR crises and handling publicity challenges.
• Define key messages for business to ensure consistent communication.
• Identify core brand values and their role in PR and brand positioning.
• Understand the importance of consistent branding in PR content and audience engagement.
Materials Provided
• Practical handout with tips and guidelines.
• Press release template to help draft a press release.
• Case studies illustrating successful PR campaigns and crisis management approaches.
• Resources for continued learning.
Outcomes for Attendees
Delegates will leave with a strong foundation in PR principles and practical skills in Storytelling.
They will be equipped with tools to build their own PR campaigns, strengthen media relationships, and enhance their business’s reputation.
Additionally, they will gain insights into the significance of consistent branding and strategic messaging in PR content.
Post Event Support
- Opportunities for ongoing support, networking, further learning, and professional support.
ABOUT SOPHIE
With a knack for storytelling and a strategic approach to communication, Sophie brings a blend of creativity and expertise.
As a former journalist with the National Council for the Training of Journalists (NCTJ) qualification and a former communications officer for West Yorkshire Police, Sophie’s journey has been marked by a passion for storytelling.
Now, at Sophie Seddon PR, she channels this passion into helping brands authentically engage with their audiences.
Sophie’s strategic approach to storytelling and communication ensures that every piece of content serves a purpose and contributes to the overall success of the campaign.
She recognises that effective communication is about more than just delivering a message. It’s about creating connections on a personal level.
With a human touch, Sophie helps to bring brands to life and creates experiences that not only engage but also leave audiences feeling understood and valued.
Good to know
Highlights
- 2 hours
- Online