MarTech in the North East

I provide expertDigital Consultancy servicesdesigned to enrich small businesses. Leveraging a deep understanding of the digital landscape and cutting-edge strategies to help you navigate the often complex online marketplace.Offering a personalised service, treating each unique business with distinct goals and challenges.My services are aimed at enhancing online visibility and brand awareness, building trust and fostering profitability. Unlike large-scale agencies, I offer a more hands-on and collaborative approach, ensuring you feel heard, understood, and valued.WithCaroline Hagan Consultancy, small businesses aren’t lost in the sea –they make waves.

Caroline Hagan Consultancy

Bringing together marketers, businesses and thought leaders to discuss the latest in Marketing, Digital, AI and more! #MarTechNE

North East BIC

All events

Digital Skills & Community • North East

Get Kraken CIC aims to reduce the digital divide in the region, by delivering digital skills in the form of webinars, workshops and 1-2-1 support. We are a local Databank, providing free access to the Internet for those in income-deprived areas.

<h3>MarTech in the North East</h3>The marketing technology landscape is changing at a pace we’ve never seen before! The rapid rise of AI and a constantly evolving Digital and Marketing marketplace aren’t just global trends—they are defining the future of business right here in the North East.Are you prepared? 🧐This practical, no-nonsense discussion will provide invaluable insights from industry leaders and will explore the key challenges and opportunities facing businesses today, moving beyond the buzzwords to discuss hot topics. <h4>What to Expect</h4>Opportunities to network with like-minded professionals, fellow entrepreneurs and business owners from across the North East. Refreshments and panel speakers.

<h4>Who Should Attend?</h4>This event is perfect for:<ul><li>Marketing Directors and CMOs</li><li>Digital Marketing Managers and Specialists</li><li>eCommerce Leaders</li><li>Founders and Business Owners</li><li>IT and Cyber Security Leaders</li><li>Anyone responsible for driving business growth through digital channels or interested in learning more about the marketing and digital scene!</li></ul>Grab your Early-bird ticket today!If you'd like to be the first to receive updates and secure your place, <a href="https://carolinehagan.co.uk/contact/" title="https://carolinehagan.co.uk/contact/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">email us to be added to the mailing list</a> and watch our for the hashtag #MarTechNE.Don't miss this opportunity to connect with your peers and get ahead of the curve!

<h4>Panel Speakers</h4>An expert panel, featuring some of the region's most influential industry figures will tackle the most pressing topics!<ul><li>we're putting the finishing to our Panel, check back again soon!</li></ul>

Sarah Law, Partnerships &amp; Marketing Manager at Bdaily. Experienced marketing and partnerships professional with a strong track record in strategic planning, account management and campaign delivery. She specialises in driving brand growth through tailored content, digital marketing and meaningful client relationships. She's developed and implemented social media strategies, supported podcast production and led initiatives that strengthened brand visibility and engagement across multiple platforms. With over a decade in education prior to moving into marketing, she bring a unique perspective to my work- combining creativity and a deep understanding of how to connect with diverse audiences in impactful ways. <a href="https://www.linkedin.com/in/sarah-law-85a3ba208/" title="https://www.linkedin.com/in/sarah-law-85a3ba208/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn</a>

Ben Homer is Head of Digital at Anything is Possible, focusing heavily on performance marketing and paid media. His role is to oversee all of clients within the Paid Media space and connect business objectives to media outcomes. He has worked across a wide range of sectors and channels, with clients such as Fossil, Emporio Armani, Michael Kors, Smart Energy, Karo Pharma, Bridgestone, Easyjet, Metro Bank and Dune London. He is an experienced speaker, having presented at the likes of Cannes Lions, Performance Marketing World &amp; BrightonSEO.<a href="https://www.linkedin.com/in/ben-homer91/" title="https://www.linkedin.com/in/ben-homer91/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn</a>

Jayne Andrews is a Fractional Brand Director and founder of ‘Client in the Room,’ offering specialised training and mentoring to agency client service teams. A 30-year marketing veteran, her diverse career spans senior roles across London, Sydney, and the U.S.Most recently, she served as Marketing Director at Fentimans, where she successfully reimagined the heritage drinks brand for a new generation. Prior to this, Jayne held transformative leadership roles at Carnival Cruise Line. After launching the brand in Australia—and earning a spot on Australia's Top 50 CMO list—she relocated to Miami to lead North American marketing. There, she steered the brand through the pandemic and drove a post-Covid relaunch that hit a 50-year sales high before returning to the UK to live in Hexham. <a href="https://www.linkedin.com/in/meetjayneandrews/" title="https://www.linkedin.com/in/meetjayneandrews/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn</a>

Abi Dodwell is the founder of Red Biscuit, a thought leadership marketing agency that helps global B2B brands demonstrate expertise through smart storytelling.With years of agency experience across industries from Utilities to Tech, her approach blends creativity and strategy to help brands make their voices heard allowing them to lead, not follow. <a href="https://redbiscuit.uk/" title="https://redbiscuit.uk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">redbiscuit.uk</a>

Caroline Hagan is a Digital Consultant with over 25 years of experience in the digital sector and specialises in the intersection of MarTech, Digital strategy, and AI, delivering expert-led workshops, webinars, and high-level business consultancy.As the Founder and Director of Get Kraken CIC., Caroline is a leading advocate for digital inclusion and accessibility within the North East. She has successfully orchestrated over 40 regional events, attracting more than 1,150 attendees and fostering a collaborative ecosystem to tackle the digital divide and reduce isolation among entrepreneurs.By combining her deep technical knowledge with a passion for community leadership, she ensures that local business owners are equipped with the tools and connections necessary to thrive in an evolving digital landscape.<a href="https://carolinehagan.co.uk/" title="https://carolinehagan.co.uk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">carolinehagan.co.uk</a>

<h4>Zenith Systems • <a href="https://zenith.systems" title="https://zenith.systems" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">website</a></h4>Your marketing technology is only as powerful as the foundations beneath it. As a managed IT service provider, Zenith Systems takes care of the essentials that keep modern companies moving.Downtime, security issues and sluggish systems shouldn’t get in the way of opportunities. Whether it’s protecting customer data, <a href="https://zenith.systems/backup-compliance/cloud-backup" title="https://zenith.systems/backup-compliance/cloud-backup" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">automating backups</a>, or fine-tuning tools like <a href="https://zenith.systems/cloud-computing/microsoft-365" title="https://zenith.systems/cloud-computing/microsoft-365" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Microsoft 365</a> and your CRM, we handle the behind-the-scenes work that makes your technology perform the way it should.When it comes to tech, we like to keep things simple, no jargon, no tech-speak, just clear, honest guidance from an experienced team who care about helping your business succeed.

<h4>Get Kraken CIC • <a href="https://get-kraken.org" title="https://get-kraken.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">website</a></h4>Our goal is to reduce the digital skills gap, reduce loneliness and boost confidence.We are dedicated to fostering economic empowerment and entrepreneurial development within disadvantaged communities. We aim to equip individuals with the necessary digital skills and resources to thrive as successful business owners, entrepreneurs and innovators.We've proudly organised digital-focussed webinars and networking events across the region, reaching over 1,000 participants 💖One of the few organisations in the North East that is a <a href="https://get-kraken.org/get-online-with-our-databank/" title="https://get-kraken.org/get-online-with-our-databank/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Databank</a> and can provide free data in the form of SIM cards, for those who could benefit from being online for money, health and work opportunities.We're donating spaces to encourage fellow non-profit organisations to be in the room with fellow businesses and tech-folk, to encourage knowledge sharing and create awareness!

Agenda

Arrival and Networking

Panel Discussion

Q&A and wrap-up

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MarTech in the North East

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MarTech in the North East

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