Build a Better Website with Bex Elder

Ready to get your website working for you?

Ready to get your website working for you?

After her hugely popular events in other regions, we’re delighted to welcome Bex to the NW. She’ll help us to look at the core ingredients that go into a website and practically show you how to apply them. Over the course of the day we’ll delve deeper into brand voice, website strategy, website content and SEO basics.

Throughout the workshop, we’ll have breaks to start to practically implement what’s been discussed and you can ask any questions along the way.

By the end of our time together, you’ll have:
– basic brand voice guidelines you can apply to ensure consistent messaging (with exercises you can do in your own time to go deeper)
– A plan on the web pages you want to create and how you’ll lay it out
– An overview on how to write your key pages with a template you can use to think about keywords for discoverability and CTAs for user experience
– The beginnings of some web copy
– Answers to burning questions

Bring your laptops, creativity and questions!

About our speaker

Bex is a freelance French and Spanish to English translator and copywriter, specialising in marketing and creative texts. Bex graduated from Heriot-Watt with a 2:1 in Interpreting and Translating in 2017 and has been working as a freelancer since then. From a business perspective, Bex is passionate about helping other small businesses smash their goals by creating web copy and translations that people actually want to read. When she’s not working, Bex loves reading, running (sometimes!), playing board games, cheering on the Scottish rugby team and trying out new gins.

Tickets

To join us for this super useful, all-day event, tickets will be available at an early bird price of £25 for NWTN members (valid for the first month of ticket sales), rising to £30 thereafter, and to ITI members for £35. The cost includes a buffet lunch and tea/coffee breaks in the morning and afternoon – excellent value for money! You’ll be able to indicate any dietary needs at the time of booking.