Academy of Marketing/Marketing Trust Workshop

A workshop on publishing in top marketing journals, with guidance from leading authors on submissions, reviews and publication success.

The Academy of Marketing and the Marketing Trust would like to invite you to a publishing workshop at Birmingham Business School.

The focus of this workshop is on publishing in highly ranked marketing journals and participants will work closely with one author/author team in exploring the road from submission to publication.

Participants will gain insight into the review process in the featured journals, handling reviews, communicating with editors and reviewers and successful navigation through the publishing process.

The workshop is ideally suited for authors who plan on targeting these journals and are using the methods employed by the paper’s authors.

Those wishing to attend should indicate which paper and author they would like to work with by listing their 1st, 2nd and 3rd choices in the registration form. In the workshops, authors will share their original submission, reviews, responses to review document and final accepted manuscript with participants in order to provide insight into the publishing process.

This event is free of charge but numbers are strictly limited, please register your attendance. Due to limited capacity, the team will be in touch to confirm your attendance upon receiving your registration.

If you have questions relating to this event, please email bbsevents@contacts.bham.ac.uk

Papers and authors:

Paper 1

Preece, C., Kerrigan, F., and O’Reilly, D. (2025). Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat. International Journal of Marketing, 42(2), 411-432.

https://www.sciencedirect.com/science/article/pii/S0167811624000880

Convening author: Professor Finola Kerrigan, University of Birmingham

Paper 2

Wang, K., Moraes, C., Szmigin, I., and Istanbulluoglu, D. (2026) The Porous Sheath and Everyday Fashion Sharing. Sociology (online first).

https://research.birmingham.ac.uk/en/publications/the-porous-sheath-and-everyday-fashion-sharing/

Convening author: Professor Caroline Moraes, University of Birmingham

Paper 3

Varman, R., Belk, R.W., and Sreekumar, H. (2024). Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising. Journal of Consumer Research, 51(2), 362-382.

https://academic.oup.com/jcr/article/51/2/362/7281361?guestAccessKey=

Convening author: Professor Rohit Varman, University of Birmingham

Paper 4

Jiang, F., Zhang C.X., and McCabe, S. (2026). Tourists' regret as moral emotional experience. Annals of Tourism Research, 116.

https://www.sciencedirect.com/science/article/abs/pii/S0160738325002129

Convening author: Professor Scott McCabe, University of Birmingham

Paper 5

Chaney, D., and Goulding, C. (2025). Exploring nuances of liminality: Unbridled, oriented, and restrained liminality in cultural rituals. Marketing Theory, 25(3).

https://journals.sagepub.com/doi/abs/10.1177/14705931241275528

Convening author: Professor Christina Goulding, University of Birmingham

Paper 6

Liu, J., Dalton, A.N., Mukhopadhyay, A. (2024). Favorite Possessions Protect Subjective Well-Being Under Income Inequality. Journal of Marketing Research, 61(4), 700-717.

https://journals.sagepub.com/doi/epub/10.1177/00222437221141053

Convening author: Professor Anirban Mukhopadhyay, Bayes-City University

Paper 7

Zaefarian, G., Katsikeas, C.S., Najafi-Tavani, Z., and Robson, M. (2025). Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science 53, 876-906.

https://link.springer.com/article/10.1007/s11747-024-01066-1

Convening author: Professor Matthew Robinson, Cardiff University

Paper 8

Dunne, S., and Cluley, R. (2026). Platonic Business Ethics: A Survey of the Past and a Discussion of the Future. Journal of Business Ethics (online first).

https://link.springer.com/article/10.1007/s10551-026-06267-y

Convening author: Dr Robert Cluley (Associate Professor), University of Birmingham

Paper 9

Nazifi, A, Roschk, H, Marder, B., and Leclercq, T. (2025). Spinning the Wheel: The Effectiveness of Gamification in Service Recovery. Journal of Service Research, 28(3), 469-487.

https://journals.sagepub.com/doi/10.1177/10946705241307681

Convening author: Dr Amin Nazifi (Associate Professor), University of Birmingham

Paper 10

Hassan, L.M., McGowan, M., and Shiu, E. (2025). They’re not my people: When inclusive marketing backfires. Journal of the Academy of Marketing Science, 53, 563-587.

https://link.springer.com/article/10.1007/s11747-025-01105-5

Convening author: Dr Louise Hassan (Associate Professor), University of Birmingham

Paper 11

Danatzis, I., Hill, T., Karpen, I. O., and Kleinaltenkamp, M. (2026). Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres. Journal of Marketing, 90(2), 115-134.

https://journals.sagepub.com/doi/full/10.1177/00222429251328277

Convening author: Dr Tim Hill (Associate Professor), University of Bath

Paper 12

Chatzipanagiotou, K., Christodoulides, G., Gounaris, S., Dalakoura, A., and Boukis, A. (2025). Managing Brand Assets Internally: Turning Employees into An Integral Source of Brand Equity. British Journal of Management.

https://onlinelibrary.wiley.com/doi/10.1111/1467-8551.70007

Convening author: Dr Achilleas Boukis (Associate Professor), University of Birmingham