Getting To Grips with Digital Advertising

There are lots of ways to advertise your business online, from search engine ads to paid social media. In this session, we’ll look at the most common digital advertising options, including Google PPC, so you can make an informed decision about what’s right for your business.

The main focus will be on Meta Ad Manager (used for Facebook and Instagram ads), giving you a clear understanding of how it works and how to set up effective, affordable campaigns that reach your ideal customers.

We’ll cover:

• What makes paid ads different from organic posts

• An overview of different digital ad platforms – including Google Ads – and how they work

• How Meta Ad Manager works (with a live demo)

• Setting objectives and choosing your audience

• Tips for creating great adverts to improve your return on investment

• Measuring success and tweaking campaigns

• Plenty of opportunities to ask questions and get tailored advice in a supportive environment

**** This workshop is being held to support start-ups & small businesses in Barnsley. As there are a limited spaces available, priority will be given to registered Launchpad clients. If you are not a Launchpad client but you would like to book on, then please email us at Launchpad@barnsley.gov.uk****

Launchpad Information:

This project is managed by the Enterprising Barnsley team within Barnsley Council and delivered across South Yorkshire in partnership with Rotherham Council, City of Doncaster Council and Sheffield City Council. It is supported and part funded by the South Yorkshire Mayoral Combined Authority (SYMCA) and the Local Growth Fund www.enterprisingbarnsley.co.uk/start-up