Addressing barriers to engagement with outreach friendly comms

The Good Practice Mentor (GPM) programme is a new and innovative project that brings together legacy, learning and resources from Ageing Better, a seven year Test & Learn project that worked to reduce social isolation and loneliness in people aged over 50, and engaged more than 150,000 people in over 366 projects.The GPM team includes;South Yorkshire Housing Association, Age UK Camden and Leeds Older People ForumEach partner brings a unique set of learning and skills to the project, and together we offer a wide range of training, bespoke support for your organisation and toolkits and resources to help you on your journey to reducing loneliness and isolation.Find out more about the Good Practice Mentor programme and the range of support on offer by emailingJennie Shrewsbury, Programme Lead - j.shrewsbury@syha.co.uk

The Good Practice Mentor Team

A session around finding and engaging the people less likely to access formal groups and activities

Finding the people you’d really like to meet

These are the sessions that provide support around how to find, connect and engage with all groups and members within communities.

This zoom workshop shares practical learning from the Age UK Camden, Ageing Better Camden programme (one of 14 Ageing Better programme areas funding by the Lottery Community Fund) to support community groups and organisations across the UK to find and engage the people less likely to access formal groups, activities, services and support. Their outreach approach (finding and engaging people on the doorstep and via street outreach) provided a valuable opportunity to gain insight from the people 'no-one knows', including harder to engage groups such as older men and the people less likely to access services, support and formal community groups and activities. As a result, they gathered key learning from people themselves around the complex range of barriers preventing people from accessing social opportunities and groups including: • Preconceptions about groups and activities being for 'vulnerable' people, 'not for me'• Being part of groups, education and activities not part of life experience• Low self-expectations 'I don't go out, that's the way it is' resulting in the individual discounting themselves from social opportunities• The impact of language and images used to promote community groups and activities In response, the Outreach Service developed practical strategies to address these barriers through the language, images and information used to promote community activities. During this workshop session, Jo Stapleton, Good Practice Mentor, Outreach Specialist (part of the national Good Practice Mentor, Programme team), will share the insight gained from people reluctant to engage in formal activities and practical comms approaches to address barriers to participation. For more information about Ageing Better in Camden and our outreach approach and free training offer, please visit https://www.ageuk.org.uk/camden/about-us/ageing-better-in-camden/ or contact joanne.stapleton@ageukcamden.org.uk

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Addressing barriers to engagement with outreach friendly comms

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