Practical: World Building and Brand Identity

This practical guides you through the art of world building and brand identity.

Doors at 7pm | Talk begins 7:30pm

So many of us fall in love with a creator or a brand not just for what they make, but for the world they create.

From colors and visuals to tone of voice and storytelling, the most memorable creators and brands don’t just exist—they immerse us. In a crowded digital space, building a strong identity isn’t optional; it’s what makes people stop, connect, and come back for more.

That’s where our talk comes in. Join our creative experts Emma Hope Allwood, Christopher Lawson, and Emily Chapps as they guide you through the art of world-building and identity creation. From defining your core vision to crafting a cohesive aesthetic and narrative that truly resonates, you’ll learn how to shape your personality or brand, communicate it consistently, and stand out with intention.

Whether you’re launching a personal creative project, building your portfolio, or refining an existing brand, this session will give you the tools to create a world that feels as good as it looks.

Come build your world!

Sarabande Foundation

Sarabande was set up by the late designer, Lee Alexander McQueen, who left the majority of his estate to support creative and visionary talent. In addition to providing scholarships and studio space for artists, Sarabande produces a number of events, from the practical to the inspirational.

Sarabande operates from a listed Stable Block conversion in Haggerston and two Grade II listed townhouses in Tottenham, where 30 studios form a creative community with designers and artists from multiple disciplines. Immersed in the hub of East London’s rich creative spirit, Sarabande exudes all that encompasses the creative sphere. The building is home to a plethora of artisans reflecting the multifarious span of Lee’s talent and the variety of craftspeople he worked with his own collections. Amongst others, our tactile artists include sculptors, fashion designers, jewellers, textile designers, painters, performance artists, silversmiths, costume designers, ceramicists, and dancers. Alongside these, Sarabande also houses filmmakers, animators, photographers, digital designers, and visual artists.

Please note that these events are being filmed and photographed for internal and commercial purposes.

Please kindly refrain from filming our talks on any camera for more than 10s. You will be asked to give up your device if you do not follow this.

Sarabande events are non-refundable and credits from your ticket purchase will be transferred to an event of your choice.

We would also love to keep you up-to-date with our monthly newsletter, which you can opt out of at any time. By attending these events you are accepting these terms.

Please also see our fire evacuation route here, which attendees will be expected to follow in the event of a fire.