The Top 5 Marketing Mistakes to Avoid This Summer - For SMEs

Check out our schedule and register your place on our new in-person programme: Kickstart Your Business, taking place  across our borough BIPC Local libraries, and also at the British Library.Open to all UK business owners across the capital, Kickstart Your Business offers tailored, accessible workshops, which aim to put practical support in place to start and progress with their business development. We have partnered with JPMorgan Chase & Co to bring aspiring entrepreneurs and business owners our new two day start-up programme.Whether it's helping aspiring entrepreneurs turn their business idea into a reality or helping early stage start-ups find the spark they need - our programme and network of six London boroughs delivers grass roots support on your doorstep. Learn the skills, information and know-how you need to build a viable business today.We also regularly offer the Kickstart your business programme in an online or hybrid format to provide more flexibility.Find out more on ourwebsiteOur partner library network includes the following London boroughs:BromleyE﻿nfieldGreenwichLewishamWaltham ForestW﻿andsworthThe Kickstart Your Business workshops are:"Business Research and Information':Protecting what your business does and creates is key to creating value. In this interactive workshop on Intellectual Property, you’ll learn the practical steps you need to take to own and defend new inventions, products and brands. Topics include all you need to know about patents, designs, trademarks and copyright.﻿ This workshop also covers the fundamentals of using the BIPC’s and your library’s resources to develop a strategic roadmap for your business. You will be introduced to concepts like the Value Proposition and to tools like the Business Model Canvas, to help you make informed business decisions, plan and offer value to your customer.'﻿Get Started':In this high energy and practical workshop, you will find out how to set up your business and avoid common start-up pitfalls. By the end of the day, you will have the skills, knowledge and confidence to complete a one page business plan.The project  is funded by the British Library, five participating London boroughs and generously supported by JPMorgan Chase & Co.

Business & IP Centre London Network Events

Join us in this practical webinar where you will learn the top 5 marketing mistakes to avoid this summer - and how to overcome them!

Summer can be a powerful time for business growthOr, a costly one if your marketing is unfocused, inconsistent, or based on 2025 assumptions.Every year, small business owners waste time, money, and energy on marketing activities that don’t generate leads, sales, or momentum — especially during the summer months when routines change and attention drops.In this practical and insight-driven webinar, Business Coach Amit Sodha, in partnership with BIPC Lewisham, will walk you through the top 5 marketing mistakes businesses make during the summer — and what to do instead. <h3>What You’ll Learn</h3>In this session, you’ll discover:<ul><li>The most common summer marketing mistakes that quietly damage results</li><li>Why “doing more marketing” often produces less return</li><li>How to focus on the right activities that actually drive enquiries</li><li>What to stop, start, and continue in your marketing this summer</li><li>Practical adjustments you can make immediately to improve ROI</li></ul>No fluff. No jargon. Just practical insight you can apply straight away. <h3>Who This Webinar Is For</h3>This session is ideal for: • Owners and Founders of small to medium sized enterprises (SMEs). • Business owners handling their own marketing • Anyone frustrated with inconsistent marketing results • Businesses that want better leads — not just more activityYou don’t need to be a marketing expert — just open to improving what you’re already doing. <h3>Why Attend</h3>Marketing doesn’t fail because of lack of effort — it fails because of lack of focus. This webinar will help you avoid costly mistakes and make smarter marketing decisions during the summer period. Please note: by registering for this BIPC Lewisham event, you will be signing up for our monthly newsletter, which is the best way to keep up with local business events and opportunities. If you prefer not to receive our newsletter, you can unsubscribe at any time by:1. Emailing bipc@lewisham.gov.uk with "Unsubscribe" in the subject line or2. Clicking the "Unsubscribe" button at the bottom of any newsletter you receive.You can find more information about Lewisham Council’s Privacy Policies at https://lewisham.gov.uk/about-this-site/privacy

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The Top 5 Marketing Mistakes to Avoid This Summer - For SMEs

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The Top 5 Marketing Mistakes to Avoid This Summer - For SMEs

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