From Brand to Protection: What Founders Need to Know About IP

Building a brand is hard. Protecting it properly is often overlooked until it’s too late.

This practical morning session, hosted by FinTech West and sponsored by Ashfords LLP, is designed to help founders and growth teams understand how IP underpins brand, growth and long-term value.

You’ll hear directly from operators and experts, and take part in an interactive workshop that brings real-world IP challenges to life.

What you’ll gain

• Clear understanding of how IP supports brand building and growth
• Practical guidance on trademarks, ownership and risk
• Insight into what investors look for in IP strategy
• Hands-on experience applying IP thinking to real scenarios

Who this event is for

• Founders and co-founders
• CFOs, Finance Directors and Ops leaders (often owning IP, risk and contracts in scaling teams)
• Marketing and brand leaders
• Product and growth teams
• Legal, compliance and risk professionals

🗓️ Agenda

• 09:00 – 09:30 Arrival, coffee & networking
• 09:30 – 09:35 Welcome & introductions: Ashfords LLP
• 09:35 – 09:45 Opening remarks: FinTech West
• 09:45 – 10:10 Fireside chat with a leading brand TBC
• 10:10 – 10:40 Branding & IP strategy session: Ashfords LLP
• 10:40 – 11:30 Interactive workshop: “FlowPay” case study: Ashfords LLP Work through real-world scenarios as a fintech grows from idea to international scale

Why attend? IP is not just a legal consideration. It’s a core part of your brand, your growth strategy and your valuation. This session is designed to make that real, practical and immediately actionable.

Spaces are limited to keep the session interactive.