PURE PROFIT Guided Activation Tour

A guided activation tour for the launch of Raza Tariq's PURE PROFIT.

Join us for the launch of Raza Tariq’s PURE PROFIT, with a guided activation tour from arebyte led by the artist. PURE PROFIT is a network of site specific installations, imagining the ATM as a civic altar within a technospiritual order. Participants collect “Talisman Ledger” necklaces at arebyte, unlocking a digital colour spectrum spiritual Tube map of London and a series of ATM pilgrimages shaped by Islamic numerology, Sufi practices and public interaction.

ARTIST BIO

Raza Tariq is a London-born conceptual artist whose work examines ritual & technē as coextensive systems. In a world where technology and its influence become invisible, he asks what form visual traditions surrounding shared ideas of an “invisible” take, resituating the Islamic as conceptual occurrence rather than classical object.

CURATOR BIO

Pita Arreola is Head of Programmes at arebyte, and the co-founder of Off Site Project, a curatorial platform supporting emerging artists working with new media. Through her independent practice, she has worked with over 200 international artists. Pita was Curator of Digital Art at the Victoria and Albert Museum (2021-24). She is also co-editor of Digital Art: 1960s–Now a publication exploring the histories of digital art.