Marketing That Connects: Build Your Brand With Confidence

From Invisible to Unmissable: Brand and Marketing for Small Independent Businesses. 25 years of big-brand expertise, focused on you. Free.

Every independent business has something special to offer. The challenge is making sure the right people know about it, understand it and feel drawn to it. Without a clear brand and a coherent marketing approach, even the best businesses can feel invisible, inconsistent or simply exhausting to run.

Gayle Jones is the Founder of Tide and Bloom, a Brighton-based brand and marketing consultancy with over 25 years of experience delivering growth strategies for global and UK brands. She now brings that same big-brand thinking to independent Sussex businesses, helping them build strong marketing foundations that grow with them rather than overwhelm them.

This session is designed for small independent business owners who know they have something worth marketing but are not sure how to tell the story clearly, consistently and in a way that actually connects with the customers they most want to attract.

Gayle will cover three areas directly relevant to any independent business:

Marketing and storytelling : How to find and tell the story of your business in a way that is authentic, memorable and does the work of attracting the right customers without you having to explain yourself from scratch every time.

Creating your own brand : What brand actually means for a small independent business, why it is not just a logo and how a clear brand identity makes every piece of marketing easier, more consistent and more effective.

Marketing that connects : How to move from reactive, scattered marketing to a focused approach that reaches your ideal customers, builds trust over time and delivers results you can actually measure.

Gayle's clients describe working with her as a reset: clarity where there was overwhelm, direction where there was drift, momentum where everything had started to feel like a never-ending to-do list. This session will give you a taster of exactly that.

Tuesday 28th October, 6pm to 8pm, East Beach Café, Littlehampton
Free to attend. Register via Eventbrite