SEO Basics for Business Owners: Start Getting More Clients from Google

Check out our schedule and register your place on our new in-person programme: Kickstart Your Business, taking place  across our borough BIPC Local libraries, and also at the British Library.Open to all UK business owners across the capital, Kickstart Your Business offers tailored, accessible workshops, which aim to put practical support in place to start and progress with their business development. We have partnered with JPMorgan Chase & Co to bring aspiring entrepreneurs and business owners our new two day start-up programme.Whether it's helping aspiring entrepreneurs turn their business idea into a reality or helping early stage start-ups find the spark they need - our programme and network of six London boroughs delivers grass roots support on your doorstep. Learn the skills, information and know-how you need to build a viable business today.We also regularly offer the Kickstart your business programme in an online or hybrid format to provide more flexibility.Find out more on ourwebsiteOur partner library network includes the following London boroughs:BromleyE﻿nfieldGreenwichLewishamWaltham ForestW﻿andsworthThe Kickstart Your Business workshops are:"Business Research and Information':Protecting what your business does and creates is key to creating value. In this interactive workshop on Intellectual Property, you’ll learn the practical steps you need to take to own and defend new inventions, products and brands. Topics include all you need to know about patents, designs, trademarks and copyright.﻿ This workshop also covers the fundamentals of using the BIPC’s and your library’s resources to develop a strategic roadmap for your business. You will be introduced to concepts like the Value Proposition and to tools like the Business Model Canvas, to help you make informed business decisions, plan and offer value to your customer.'﻿Get Started':In this high energy and practical workshop, you will find out how to set up your business and avoid common start-up pitfalls. By the end of the day, you will have the skills, knowledge and confidence to complete a one page business plan.The project  is funded by the British Library, five participating London boroughs and generously supported by JPMorgan Chase & Co.

Business & IP Centre London Network Events

Turn your website into a client-generating tool, without becoming an SEO expert.

Do you already have a website, but feel that it is not bringing you enough visitors, enquiries or customers? Join this practical online webinar on 11 September to learn the essential SEO techniques that can help your business become more visible on Google.This session is designed specifically for entrepreneurs, professionals and small-business owners, including:<ul><li>Accountants and consultants</li><li>Coaches and therapists</li><li>Plumbers, electricians and other tradespeople</li><li>Freelancers and service providers</li><li>Web designers and developers</li><li>Local business owners</li></ul>During the webinar, you will learn how SEO works and how to apply its main principles to your own website.We will cover:<ul><li>How to find the right keywords for your services</li><li>The difference between informational and commercial searches</li><li>How to understand what people are really looking for on Google</li><li>How to optimise your page titles, headings and content</li><li>How to create useful pages that can attract potential customers</li><li>What backlinks are and why they matter</li><li>Simple ways to improve your website’s authority</li><li>The most common SEO mistakes small businesses should avoid</li></ul>The webinar will focus on practical, understandable advice rather than complicated technical theory. You will leave with a clearer understanding of what Google expects and the steps you can take to improve your website.SEO is a long-term strategy, but choosing the right keywords, creating relevant content and building your website’s authority can help you generate more qualified traffic over time.No advanced SEO knowledge is required. Bring your questions and, ideally, have your website nearby so you can start identifying improvements during the session. Please note: by registering for this BIPC Lewisham event, you will be signing up for our monthly newsletter, which is the best way to keep up with local business events and opportunities. If you prefer not to receive our newsletter, you can unsubscribe at any time by:1. Emailing bipc@lewisham.gov.uk with "Unsubscribe" in the subject line or2. Clicking the "Unsubscribe" button at the bottom of any newsletter you receive. You can find more information about Lewisham Council’s Privacy Policies at <a href="https://lewisham.gov.uk/about-this-site/privacy" title="https://lewisham.gov.uk/about-this-site/privacy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://lewisham.gov.uk/about-this-site/privacy</a>

SEO Basics for Business Owners: Start Getting More Clients from Google

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SEO Basics for Business Owners: Start Getting More Clients from Google

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