SEO Basics for Business Owners: Start Getting More Clients from Google

Do you already have a website, but feel that it is not bringing you enough visitors, enquiries or customers? Join this practical online webinar on 11 September to learn the essential SEO techniques that can help your business become more visible on Google.

This session is designed specifically for entrepreneurs, professionals and small-business owners, including:

• Accountants and consultants
• Coaches and therapists
• Plumbers, electricians and other tradespeople
• Freelancers and service providers
• Web designers and developers
• Local business owners

During the webinar, you will learn how SEO works and how to apply its main principles to your own website.

We will cover:

• How to find the right keywords for your services
• The difference between informational and commercial searches
• How to understand what people are really looking for on Google
• How to optimise your page titles, headings and content
• How to create useful pages that can attract potential customers
• What backlinks are and why they matter
• Simple ways to improve your website’s authority
• The most common SEO mistakes small businesses should avoid

The webinar will focus on practical, understandable advice rather than complicated technical theory. You will leave with a clearer understanding of what Google expects and the steps you can take to improve your website.

SEO is a long-term strategy, but choosing the right keywords, creating relevant content and building your website’s authority can help you generate more qualified traffic over time.

No advanced SEO knowledge is required. Bring your questions and, ideally, have your website nearby so you can start identifying improvements during the session.

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