FutureGaze: The Future of Tourism and Culture

Brought to you by Creative Edinburgh and in partnership with Edinburgh Futures Institute, FutureGaze has been designed for those eager to explore the future of our creative industries and practices.

PLEASE NOTE:

FutureGaze is a free event for all Creative Edinburgh members. If you’re not a member yet, you’re absolutely welcome to join us - and we’d love to have you. To support the community, please consider signing up as a free member or Pay What You Can to help keep events like this accessible for everyone.

Hosted by Caroline Parkinson, Director of Creative for the Edinburgh Futures Institute, each session features inspiring conversations with creative leaders who’ve driven innovation and transformation in their work - whether in business, the arts, academia, or beyond.

Together, we'll explore what the future holds for the creative and cultural sector through their experiences and insights.

September's Discussion: The Future of Tourism and Culture

What is the scope of our cultural tourism in Scotland, and how can we support local, national and international audiences to engage with Scottish culture and our cultural events?

During this event, we'll explore the trends we're seeing in the data, discuss how AI is impacting creative and cultural work, and discover how to harness these tools for better audience engagement and data gathering. We'll also share strategies and resources that Scottish creative and cultural organisations can use to support tourism moving forward, helping you connect with visitors and build sustainable audiences for your work.