Stay Ahead - AA Marketing One Day Masterclass

Exclusive to AA members, AA Media and CUSTARD are bringing together hotel marketing professionals and brand ambassadors for an exclusive masterclass designed to strengthen your market presence, sharpen your marketing strategy and equip you with practical tools to succeed.

Across a full day of expert-led sessions, real-world case studies and industry insight, we’ll explore the trends, challenges and opportunities shaping the future of hospitality marketing.

Topics include:

• Media training masterclass – learn how to communicate effectively with the media
• Spot the spark: crisis & issue management – understand how to identify potential issues early and respond with confidence
• The value of AI & GEO – explore how AI is changing marketing and discover practical guidance on GEO
• AA star rating clinic – discover five ways to maximise your AA Star Rating
• Exclusive consumer & industry insights – gain access to the latest research and insights
• Campaigns that deliver – hear from hotel marketers about successful campaigns, the thinking behind them and the results they achieved
• Social media & digital marketing – explore how to create stronger content and make the most of today's digital channels
• Making every marketing pound count – learn how to demonstrate marketing value, fight for budget and deliver greater commercial impact

You ticket covers lunch and refreshments throughout the day. The event will finish with complimenarty networking drinks and canapés.