Qualitative Research Methods: Introduction to Focus Groups

This session positions focus groups as a useful methodological tool for gathering multiple opinions and reactions where the quality of the data is more important than the quality. It covers both theoretical and operational elements, and includes how to arrange, facilitate and moderate focus groups, how to get the most out of participants, and how to manage and analyse data.

About the trainer:

Professor Richard Thomas is the Head of the School of Culture and Communication. He is a media research methods specialist, and his work examines the trends and patterns in the coverage of economics, business, finance, politics and conflict across a range of news outlets. He is a Fellow of the Higher Education Academy, a Fellow of the Learned Society of Wales, an experienced PhD examiner, the Global Chair of the Erasmus Mundus Joint Masters Degree Advisory Board, a member of the faculty Leadership team and the University Senate.