From Farm to Market: Brand Protection in Agritech

For more than a century, Marks & Clerk has been a leading global intellectual property firm. We provide businesses of all shapes and sizes with people whose legal, commercial and technical expertise exactly meets their needs. Our large team of patent attorneys, trade mark attorneys, commercial lawyers and IP litigators has helped thousands of businesses all over the world protect, enforce and maximise the value of their intellectual property.

Marks & Clerk

Whether it’s machinery, agrochemicals, software or food marketing, branding can be critical to the success of agribusinesses

Helping Good Ideas Grow: IP in Agritech

Tailored specially for Agritech, our speakers will demystify IP and present dos and don'ts to give you a practical primer in protecting your IP, using real-world examples from engineering, digital farming, plant genetics, agrochemicals and branding.

<p>Brand protection can play a critical role in defining products and services across the agricultural spectrum. From consumer goods or B2B services, in today’s competitive climate, agribusinesses need to protect their trade marks.</p>

<h3>What you'll learn</h3><p>Using real-world examples from the agritech sector, this webinar will provide an insight into the benefits if you obtain trade mark protection – and the pitfalls if you don’t.</p><ul><li>Myth-busting: clearing up some of the most common misconceptions about branding and trade marks</li><li>Obtaining trade mark protection and why</li><li>What to do if your branding is copied</li></ul>

<p><a href="https://www.marks-clerk.com/our-people/jenkins-gareth/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Gareth Jenkins</a> is a partner at Marks &amp; Clerk and a Chartered Trade Mark Attorney. </p><p>Gareth has been practicing in the field of trade marks for over 18 years. He acts for a variety of clients from individuals to multinationals, and has particular experience in the management of global trade mark portfolios, counterfeiting issues, the assignment of Intellectual Property Rights and trade mark strategies. Gareth is head of our national food and drinks team and he has principal clients in the food and drinks industry.</p>

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From Farm to Market: Brand Protection in Agritech

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From Farm to Market: Brand Protection in Agritech

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