Engaging your employees and customers

Sustainability West Midlands

Have you ever noticed that sustainability is being talked about more and more, both at home and in business? Do you feel like this is a key issue to your business and don’t know how to respond? What if you could gain a greater awareness of sustainability, see how it can benefit your business and have key quick wins to try in your own business. Being a sustainable business is something worth shouting about! Attend this webinar to find out how to maximise your Net Zero transition by getting your customers and employees to join you on your journey.Current speakers include:<ol><li>Andy Whyle from SWM</li><li>Amy Ahmed- Dolphin from Whislte PR</li><li>Carl Jarvis from jdr</li></ol>This session will help you to change the culture of your business, developing your employees to become ‘green champions’ and communicating your green activities and Net Zero achievements to your customers to:<ol><li>Reduce costs</li><li>Reduce environmental impacts and carbon</li><li>Collaborate with other businesses to share best practice and solutions</li><li>Informing your customers to increase your sales </li><li>Generate more business by engaging with your customers and their requirements (e.g. Net Zero contracts)</li></ol>This webinar is part of the Fuelling sustainability in your business series.The UK Government has set a target to reach Net Zero carbon emissions by 2050. It has also enshrined this in law, so the target will have to be met, and your business will be part of the solution. The ‘Carrot’: To achieve this the Government now requires business contracts over £5M to have a Net Zero Plan in place. Other public sector organisations, like the NHS are also developing similar requirements, and the private sector is following this trend Even though your SME may not deal directly with the public sector, you will still be required to show how your business contributes to the overall value chain. Your B2B customers will be asking how your business can help them with their own contractual Net Zero commitments. The ‘Stick’: Legislation is being introduced to ensure that if your business doesn’t take the ‘carrot’ then there will be punitive financial costs through increased business taxes (eg Extended Producer Responsibility Packaging taxes and Carbon tax, expected to increase to £100 per tonne by 2030). Energy and material prices have also increased massively recently and are expected to continue rising. Retail customers are also increasingly asking for evidence of what your business is doing to ‘save the planet’. 80% of customers say that when looking at products that are similar in price, they would choose the one that is most environmentally friendly. When do you need to do it? 2050 may seem a long way off, but rapid changes are required to achieve Net Zero and customers are demanding action now! Businesses are already making these changes and taking advantage of these short term quick wins. Net Zero has been coined the next industrial revolution, sign up to this webinar series today, because it makes business sense.

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Engaging your employees and customers

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