Meaningful marketing measurement - Charity sector focus

Sagacity works with some of the country’s leading brands to support them in making informed decisions powered by the intelligent use of data.Sagacity helps organisations to transform their customer data into a structure they can use, and helps them drive value from it by ensuring that every customer is treated like an individual.

Sagacity

Join us on Tuesday 5th July 2022, 3:00 pm for a virtual deep dive into fundraiser marketing with the DMA.

We’ll be delivering insight into the evolution of charity marketing effectiveness, the drivers, and inhibitors of growth, along with comments on how successfully charity marketers are measuring charity marketing effectiveness.The last few years have been difficult for marketing across all sectors with increased regulation, the impact of Covid, and the current cost-of-living crisis. That has been especially true for the charity sector, where the challenges presented by GDPR were felt a long time before others after some high-profile investigations.Topics covered:<ul><li>How has charity marketing effectiveness evolved over the last half-decade?</li><li>How does a charity campaign strategy impact effectiveness?</li><li>How does media channel selection influence charity campaign effectiveness?</li><li>Live Q&amp;A session</li></ul>Presented by Scott Logie, (Director of Customer Engagement at REaD Group), Tim Bond (Director of Content Strategy and Insight at the DMA), and Ian Gibbs (Measurement Consultant and Founder of Data Stories Consulting).

Meaningful marketing measurement - Charity sector focus

More events from Sagacity

Discover more events from Sagacity, from Charity & Causes to other experiences you might love.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.

Meaningful marketing measurement - Charity sector focus

More events from Sagacity

Discover more events from Sagacity, from Charity & Causes to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.