Strategically Applying AI to Scale up your Digital Marketing Efforts

The MarTech Laboratory

The Martech Laboratory supports its 6S community through events and activities to enable more strategic application of Marketing Technology

Online Event: on Monday 17th April 2023 from 10am to 12 middayAbout this eventWho is this Webinar for? Any business owner, business leader, marketing or other function who is seeking to use AI or improve their own operations with •	Better Efficiency•	Improved Customer Experience•	More Cost Effective MarketingAll core activities that can help with your company&#x27;s overall competitiveness. What will be covered?•	What is AI and why it matters in your business today•	Benefits of using AI •	Understanding Your Audience - How AI can help you understand your audience better•	Creating Effective Content - How AI can help you create more effective content•	Optimising Your Marketing Campaigns - How AI can help you optimize your marketing campaigns•	Ethics and Privacy Considerations - Best practices for ensuring ethical and legal use of AI in businessWe will also coverExamples of AI-powered content creation toolsBest practices for using AI in content creationA comprehensive Q&amp;A session Next steps for implementing AI in your digital marketing effortsDon&#x27;t miss out on this opportunity to take your business to the next level with AI. Sign up now!Presentation on Strategically Applying AI to Support SME Growth through Digital Marketing (Dr John Bustard, Ciaran Connolly and Stephen McClelland and Professor Maurice Mulvenna) Followed by a Practicum with Businesses to Focus on Integrating AI Capacities Into your Digital Marketing Workflow. Q﻿&amp;A time available to followA﻿genda:• lO.00 Introduction-Dr John Bustard - Ulster University and the <a href="https://martech-laboratory.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MarTech Laboratory</a>• 10.35 Ciaran Connolly and Stephen McClelland - <a href="https://profiletree.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Profile Tree </a>• 11:00 Q&amp;A Session• 11.15am Workshop • 11:50 Final Thoughts &amp; Signposting• 12 midday CloseM﻿eeting link will follow in comms in the week prior to the event.*﻿*There is limited ticket availability for this event**

Strategically Applying AI to Scale up your Digital Marketing Efforts

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Strategically Applying AI to Scale up your Digital Marketing Efforts

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