Insight without Asking: A Masterclass with VERVE & AURA

Aura

Join VERVE & AURA for an exciting, enlightening afternoon exploring the fast-evolving world of Cultural, Social and Artificial Intelligence

The Express Building, Manchester

You’ll leave with a practical understanding of the most hyped tools &amp; techniques in research, via a mix of expert presentations, interactive tasks, Q&amp;As and ‘real world’ trend spotting in Manchester’s coolest neighbourhood. Hosted in the former Express Newspapers building, the Masterclass will cover:<ul><li>A trend spotting safari in the Ancoats area and ‘live’ analysis of emergent culture via human semiotics </li><li>Demystifying and applying AI – Introducing Generative AI for market research and Ignite AI</li><li>Beyond social listening - ‘How to’ generate insights from social data, beyond the scraping platforms</li><li>In Conversation with’ John Lewis Partnership– how a much-loved brand has adopted these innovative approaches </li></ul>Lunch will be provided before we start, drinks when we’re finished AND a Manchester-themed Goody Bag to take away with you – it doesn’t get much better than that!T﻿here will also be a co-working space available if you need to duck out for any urgent callsApproximate session timings (may change slightly)12:00 Lunch from Rudy&#x27;s Pizza13:00 Trend spotting safari14:00: Sessions start14:15 Understand, Demystify &amp; Apply AI for Insight15:00 Beyond listening: How to generate more value from social data15:45 Image coding activity: interactive semiotics task16:10	In conversation with John Lewis &amp; Partners Drinks

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Insight without Asking: A Masterclass with VERVE & AURA

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Insight without Asking: A Masterclass with VERVE & AURA

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