About the Event

In-house creative leaders nearly always have the appetite and vision to do bolder, braver creative work. The work that builds brands and creates an emotional connection. But sometimes it is your creative viewpoint versus the rest of the business.

Taking the brand in a new direction or being braver with an idea can be perceived as just too risky to even try. Even selling-in these bold, brave, and confronting ideas can be a challenge.

So how do you build creative trust internally? Doing market research is an obvious answer, but it can be too academic and not fit for a fast moving creative team. Loops have been created by creatives for creatives and are now being powered up by AI.

This event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going - in fact, they are still testing their creative concepts as we write this copy!

Join Emma Sexton, Founder of the Inside Out Community, Simon Vaughan, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts.

Topics to be covered include

Common pain points in-house creative leaders face when trying to build creative trust with the rest of the business
How you can gain real insight into what people think of an idea and why they think it
How AI has radically transformed the opportunity to build creative trust
How to use audience feedback to elevate and iterate on your ideas
How to use data and insights to get your internal clients onboard

Reasons to attend

Quite simply, this is a great opportunity to be able to:

Learn how to avoid subjective debate and endless iterations
Hear lessons learned and personal experiences of using a fit for purpose, creative, research tool to gain qualitative feedback
Gain some practical insights into building creative trust through data and insight
See how AI is a partner, not a threat

Format: Interview style, Q&A and demo by Sam Reid, Co-founder at Loops.

Location: This event is virtual via Zoom. A link will be provided to you after registration.

Who’s the event for? This event is for those leading in-house creative teams.

About Loops

Loops is a research tool designed by creatives to support the creative process.

You get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on products, content, or marketing concepts - just like a digital whiteboard. The end result isn’t a report or slide deck. It’s creative work that’s been optimised several times with data from real consumers - fresh insight improves each new iteration.

How AO are building creative trust