How AO are building creative trust

We are the home for trailblazing in-house creative leaders across the globe.The UK & EMEA’s first independent in-house creative community.Creating space for the latest thinking, insights and perspectives from other successful in-house creative teams and the industry experts working alongside them.Everything you need to have creative impact and influence – we will help you to expertly navigate your in-house leadership role.Membership- Created to give in-house creative leaders the connections, insights and knowledge they need for creative impact and influence.Awards- Designed to celebrate the creativity of in-house creative teams and the unique ways these teams have a brand and business impact.“Why did we enter these awards? Because the awards take into account business effectiveness, as well as creativity, so it's testament that it worked all round.” Penny Parnell, Head of Copy, notonthehighstreet.com

Inside Out® Community

This event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going.

About the Event In-house creative leaders nearly always have the appetite and vision to do bolder, braver creative work. The work that builds brands and creates an emotional connection. But sometimes it is your creative viewpoint versus the rest of the business.Taking the brand in a new direction or being braver with an idea can be perceived as just too risky to even try. Even selling-in these bold, brave, and confronting ideas can be a challenge.So how do you build creative trust internally? Doing market research is an obvious answer, but it can be too academic and not fit for a fast moving creative team. Loops have been created by creatives for creatives and are now being powered up by AI. This event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going - in fact, they are still testing their creative concepts as we write this copy!Join Emma Sexton, Founder of the Inside Out Community, Simon Vaughan, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts. Topics to be covered include<ul><li>Common pain points in-house creative leaders face when trying to build creative trust with the rest of the business</li><li>How you can gain real insight into what people think of an idea and why they think it</li><li>How AI has radically transformed the opportunity to build creative trust</li><li>How to use audience feedback to elevate and iterate on your ideas</li><li>How to use data and insights to get your internal clients onboard</li></ul>Reasons to attendQuite simply, this is a great opportunity to be able to:<ul><li>Learn how to avoid subjective debate and endless iterations </li><li>Hear lessons learned and personal experiences of using a fit for purpose, creative, research tool to gain qualitative feedback</li><li>Gain some practical insights into building creative trust through data and insight</li><li>See how AI is a partner, not a threat</li></ul> Format: Interview style, Q&A and demo by Sam Reid, Co-founder at Loops. Location: This event is virtual via Zoom. A link will be provided to you after registration.Who’s the event for? This event is for those leading in-house creative teams. About <a href="https://www.useloops.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Loops</a> Loops is a research tool designed by creatives to support the creative process.You get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on products, content, or marketing concepts - just like a digital whiteboard. The end result isn’t a report or slide deck. It’s creative work that’s been optimised several times with data from real consumers - fresh insight improves each new iteration.

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How AO are building creative trust

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