Express your Tech: communicating your complex innovation

Innovate UK Business Growthis a key part of the UK innovation agency’s investment in the innovative businesses that drive economic growth. It complementsInnovate UKproject funding with intensive, specialist-led support for such ambitious businesses.Each high-potential, innovative business in our portfolio benefits from the objective perspective of a dedicated innovation and growth specialist local to them. Our specialist considers a business in the round and, working closely with its leadership, identifies the most productive ways to accelerate its growth.What we offer: innovation and growth supportInnovate UK Business Growth brings a range of services to help ambitious, innovative SMEs scale and grow. We help businesses:Exploit innovationEnter new marketsSource funding and finance

Innovate UK Business Growth

A workshop focused on tackling the communications challenge, offering strategies and practical tips to help you communicate your innovation.

St John's Innovation Centre

<h2>Event summary</h2><p>You’ve spent years on research and product development, and now it’s time to take your product or service to market. But how do you sum it up in a sentence that excites investors? How do you put yourself in your customer’s shoes and pinpoint how your offer solves their problems? How do you tailor your message for the different channels and platforms out there?</p><p>Innovate UK EDGE and Cambridge digital marketing agency Sookio (www.sookio.com) are joining forces to help you crack the communications challenge, offering strategies and practical tips to help you communicate the benefits of your innovation.</p><h2>W﻿hat will I learn?</h2><p>Chris Ellis, Senior Innovation &amp; Growth Specialist, will focus on ‘positioning’ which is at the heart of marketing. He will discuss the framework thinking needed to differentiate your brand and create a defendable competitive advantage – with clear, compelling and consistent messaging at the heart of your strategic planning and tactical brand communications.</p><p>Sookio’s content specialists have years of experience in working with clients in life sciences, tech and academia. They know how hard it can be to shift gear and write for marketing and commercial purposes. They’ll come to the session armed with practical tips to help you communicate effectively with this whole new audience.</p><p>The event will include a tech case study: Sookio’s lead copywriter Naomi Vowles will bring the issue to life, talking about her work with bioprocessing startup CellRev in communicating their brand.</p><p>Sookio Founder Sue Keogh will lead a workshop to explain the principles of writing for marketing, with interactive activities along the way.</p><h2>Speaker biogs</h2><p><strong>Chris Ellis</strong> is a Senior Innovation &amp; Growth Specialist and Scaleup Director with Innovate UK EDGE. Chris balances his time between supporting clients on the national Scaleup Programme, as a Scaleup Director since 2019, alongside regional activities in the East, as part of the EDGE coaching and mentoring team working out of St John’s. With a background in publishing, launching DesignWeek Magazine in 1986 for Centaur Communications in London, Chris moved into the creative industries with Directorships in regional brand and marketing agencies. He ran his own marketing consultancy in Cambridge for a decade and has held client-side roles in enterprise software, construction, FinTech and cold-chain technology innovation – investing in a start-up which subsequently AIM listed.</p><p><strong>Naomi Vowles</strong> is Sookio’s resident wordsmith. Working with clients including Alzheimer's Society, Cambridge Trust, NHS Trusts and Cambridge Pharma, she handles everything from website copy to blog posts to trend reports to scripts for animation. She holds a degree in Documentary Film &amp; Television and a Master’s in Advertising and Marketing Communications.</p><p><strong>Sue Keogh</strong> is a specialist in digital content and the founder of award-winning Cambridge digital marketing agency, Sookio. After a decade working in radio and digital media for the BBC, ITV, Yahoo and Aol she founded Sookio in 2008. A Sage Business Expert and regular speaker at Digital Leaders Week, along the way, she has trained hundreds of people in digital marketing including comms teams at the University of Cambridge, Government Digital Services and Sony.</p><h2>Agenda</h2><p>3:00pm  Coffee/tea</p><p>3:30pm  Welcome and introduction - David Gill, Managing Director, St John's Innovation Centre</p><p>3:35pm  Presentations</p><p>5﻿:00pm Panel Q&A</p><p>5:30pm  Refreshments and networking</p><p>6:30pm  Event closes</p><p></p>

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Express your Tech: communicating your complex innovation

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