Grow your digital skills with Arts Council England and Google

TheDigital Culture Networkis designed to support the development of individual skills and the digital maturity of organisations across the arts and cultural sector in England.The network provides practical, on the ground help: supporting you to explore and harness the benefits of technology to achieve your goals, find new ways to reach and engage audiences and develop sustainable business models.Find out more >

The Digital Culture Network, Arts Council England

National Glass Centre

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Looking to develop your digital skills? Google Arts &amp; Culture are teaming up with Arts Council England for this training day exploring social media, digital advertising, data analytics and giving you a chance to chat to the Digital Culture Network’s Tech Champions. <h3>What will I learn from this day?</h3><ul><li>Learn the essentials of digital marketing, delivered by the Google Digital Garage team: find out what social media platforms are right for your organisation and how to create compelling content for them; get started with social, search and display advertising; plus discover how data insights can help you know your audience, make better decisions and develop a wider audience reach. </li><li>What the Digital Culture Network’s Tech Champions can offer: discover their specialisms; the type of support available to you; and find out how other cultural organisations have already taken the plunge and made the most of digital opportunities.</li><li>Tips on accessing free resources like Google Ad Grants</li><li>Inspirational highlights from Google Arts &amp; Culture programmes around the world</li></ul><h3>Agenda</h3>10 - 10.15am: Welcome and introductions10.15 -10.45am: Introduction to Google Arts &amp; Culture and Google for Nonprofits10.45 - 11.55am: Writing for social media11.55am -12.10pm: Break12.10 - 1.20pm: Get started with digital advertising1.20 - 2pm: Lunch2 - 2.25pm: Tech Champion&#x27;s specialism deep dive 2.25 - 2.55pm: SpeedTech2.55 - 3.10pm: Break3.10 - 4.25pm: Get started with Analytics4.25 - 4.30pm: Closing notes<h3>Sessions</h3>Introduction to Google Arts &amp; Culture and Google for NonprofitsGoogle Arts &amp; Culture builds free tools and technologies for cultural organisations to showcase their cultural treasures and stories with a global audience online. Learn about these technologies, from digitisation to storytelling, and hear about Google Arts &amp; Culture&#x27;s latest collaborations. This section will also give a short introduction to Google for Nonprofits, including their offers around G Suite, YouTube, Ad Grants &amp; Google Maps.Writing for social media1. Define your organisation’s brand on social media2. Write for social media3. Use tools for content marketingLearn how to develop a tone of voice that suits your organisation on social media. Discover writing techniques for when space is limited online, and how to respond to customer comments and complaints on social media.Get started with digital advertising1. Understand search advertising2. Utilise display advertising3. Grasp social advertisingLearn how to use digital advertising on social, search and display. You will be taken through a practical approach to using digital advertising, including developing an advertising plan for a channel and measuring its success.Get started with Analytics1. Learn the role of web analytics in online marketing and what &#x27;data-driven’ decisions mean for your organisation2. Understand the different insights available through online analytics platforms3. Learn how to interpret data and how to take action on it to help your organisation growUnderstand the role of web analytics and what &#x27;data driven&#x27; decision making means for your organisation. Discover the possible insights available from different platforms, how to interpret them and how you can use this knowledge to benefit your organisation.<h3>Who is this event for?</h3>This event is suitable for anyone responsible for their organisation’s digital policy and action plans or those responsible for marketing and communications, although others will find it useful too. The sessions cover the essentials and signposts to further resources.To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.<h3>Too far to travel, date not convenient or you didn’t get a ticket? </h3>Don’t worry! We will be running 12 sessions over the next two years and will be visiting a town or city near you soon. Sign up to the Digital Culture Network newsletter to be the first to hear where we are going next.<h3>Questions?</h3>If you have a questions, please email us on <a href="http://digitalnetwork@artscouncil.org.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">digitalnetwork@artscouncil.org.uk</a>.For more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit <a href="https://www.artscouncil.org.uk/guidance-and-resources/digital-culture-network" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">artscouncil.org.uk/digitalnetwork</a> or email us. IMAGE CREDIT: MARK GRAY BAND, SAGE GATESHEAD. © MARK SAVAGE.

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