Built By The Culture - Commercialising our own culture

TreasureTressis Europe's largest monthly product discovery box for women and girls with naturally kinky, curly hair.Each month we discover and deliver the very best products to care for your natural kinks and curls.We also love a good vibe and do our best to share our passion for the community through our events where we bring women together to enjoy each other's company, vibes and black girl magic.

TreasureTress

Commercialising Our Own Culture - a panel brought to you by TreasureTress.

Hoxton Arches

Appropriation or simply opportunism and finding a gap in the market? Consumers today want an authentic experience, with culture at the epicentre of all things current, trendy and forward thinking - How as creative minds can we do better at packaging and capitalising on our own culture and experiences?Join what is sure to be an engaging conversation about what it truly takes for us to be owners and not consumers or our own culture, with a solid business structures, teams, products, services and minds to push things further.Our panel will include the greatest cultural commentators, culture shifters and culture analysts of today:Mas Manima <a href="http://translateculture.co" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">(Translate Culture)</a>One of the sharpest minds in Data and Digital Marketing, Mas has over 10 years of marketing experience working for companies such as Nissan &amp; British Medical Journal under his belt.In what he calls his &#x27;spare time&#x27; Mas co-founded two entertainment platforms: Mixtape Madness &amp; Brothers With No Game TV, where he used data to help inner city artists and actors break into the music and TV industry.He now runs Translate Culture, a data and marketing company helping ambitious businesses find and retain customers by creating data and culturally informed marketing campaigns.David McQueen (<a href="https://www.legacy71.com/our-background" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Legacy71</a>)The OG (not by age but experience) when it comes to securing the bag in both the creative and corporate world, David McQueen is the secret link to the UK&#x27;s best and brightest brands, founders and banks! With a client list inclusive of Virgin Media, Asda, Sainsburys, Barclaycard, Societe Generale, HSBC, RBS, BP, Shell, Cisco, Morgan Stanley, Pearson, JP Morgan, Northern Trust, BBC, Channel 4, Telegraph Media Group, BOA Merill Lynch, Startup Awards, Social Enterprise Awards, Shell Livewire Awards and Unltd to name but a few, David is well known across all industries for his work helping individuals become better speakers, and presenters - essential skills for those building brands. Training your favourite entrpreneurs in leadership, sales, and pitching for investment, David truly knows what it takes to own an industry, product category/field.Ibrahim Kamara (<a href="https://www.instagram.com/guapmag/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Guap</a>)Ibrahim digital entrepreneur and co-founder of GUAP, which has grown from the world’s first video magazine to becoming a multi platform youth media brand, covering all aspects of creativity and culture. GUAP produces content (both in print &amp; online), events and has a youth co-creation agency.In the last few years, he has become an award-winning entrepreneur, speaker and investor. Some achievements include being honoured as a “Digital Pioneer” by The Mayor Of London for his work in entrepreneurship in digital media and also named as 1 of the top 100 most influential BAME leaders in the UK Tech Sector published in the Financial Times.Ibrahim has gone from strength to strength, becoming a go-to source and voice for youth, leading him to work with &amp; be profiled by major brands including Nike, Adidas, The Evening Standard, NME, BBC 1xtra, ICA &amp; more.Sarah Aluko (<a href="https://www.amazon.co.uk/Firstborn-Sarah-Aluko/dp/099572380X" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">FirstBorn</a>)Sarah Aluko is a Nigerian-BritishAuthor and Poet. In 2017, she released her debut anthology, Firstborn, on International Women’sDay. Since then Sarah has beencommissioned to write fortechnology giants - Microsoft and Nasty Women, the global artmovement that campaigns to endviolence against women. Sarah hassince been long listed for the Outspoken Poetry Prize for two years in a row and listed in the Top 40 African Creative Class of 2018 by Nasty Boy, as featured in Okay Africa, Marie Claire, Dazed and Hunger Magazine. Most recently Sarah was a speaker at TED x Tottenham this April, sharing her journey on becoming an Author.See you there.-x-*** No Refunds - All Ticket Sales are Final

TreasureTress Curly Christmas 2026 -Waitlist

London

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Built By The Culture - Commercialising our own culture

More events from TreasureTress

Discover more events from TreasureTress, from Fashion to other experiences you might love.

TreasureTress Curly Christmas 2026 -Waitlist

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.

Built By The Culture - Commercialising our own culture

More events from TreasureTress

Discover more events from TreasureTress, from Fashion to other experiences you might love.

TreasureTress Curly Christmas 2026 -Waitlist

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.