About the Event

In-house creative leaders are now playing a bigger role, moving design and creativity up to the highest levels of business.

Creating a commercial culture is paramount to the success of an in-house creative team, and this event will help you broaden your commercial understanding, report your value, and empower you to play a bigger role within the business.

During this 1-hour session, Rhona Glazebrook and Janet Markwick will share their insight into the dynamics in play in the boardroom as senior stakeholders steer the business, deliver growth, and manage shareholders. These insights will help you rethink your own growth strategy and how to translate the value you and your team deliver to the board.

Reasons to attend:

This webinar will kick-start your understanding of:

Who sits on a board, how do they work and what drives them?
Business strategy and how to speak the language of business.
The importance of aligning your creative strategy with that of your company.
How to report your creative value to the board.
How to turn your creative vision for your team into action

Format:

Presentation and Q&A.

Location:

This event is virtual via Zoom. A link will be provided to you after registration.

Fee:

This session is FREE for Inside Out® Community Members.
£49 for non-members.

About our speakers

Rhona Glazebrook

Rhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth.

Janet Markwick

Janet works with executive leaders and their teams to build innovative, successful commercial solutions to business problems. Focused on understanding the business, Janet drives learning and transformation programmes that turn business strategic objectives into profitable growth outcomes.

Janet is a former CFO and Chief Commercial Officer at both leading consumer brands, WPP agencies, and independent production companies. Janet is NED for Creative UK, which champions the work and growth of the creative industries across the UK and the world.

Rhona & Janet are both Commercial Consultants to the IPA. They co-authored the IPA’s Commercial Essentials Certificate and the IPA’s advanced course; “Creating Commercial Partnerships In New Business”. In 2023, they co-authored “Shift Happens," the IPA’s report into in-housing. They are also course leaders for the APA’s Get Set for Growth programme.

Boardroom Dynamics