Technology and Automation

We are the home for trailblazing in-house creative leaders across the globe.The UK & EMEA’s first independent in-house creative community.Creating space for the latest thinking, insights and perspectives from other successful in-house creative teams and the industry experts working alongside them.Everything you need to have creative impact and influence – we will help you to expertly navigate your in-house leadership role.Membership- Created to give in-house creative leaders the connections, insights and knowledge they need for creative impact and influence.Awards- Designed to celebrate the creativity of in-house creative teams and the unique ways these teams have a brand and business impact.“Why did we enter these awards? Because the awards take into account business effectiveness, as well as creativity, so it's testament that it worked all round.” Penny Parnell, Head of Copy, notonthehighstreet.com

Inside Out® Community

Empowering creative leaders with the knowledge and inspiration needed to evolve and implement the right tech stack &amp; tools across the team.

About the EventThe technology used in creative operations plays a crucial role in streamlining the creative process.Adopting the right technology, automation, can be transformative for an in-house creative team. Deploying the right tools in tandem with an operating model designed to support this can help streamline the creative process, unlock efficiency, improve productivity, and lead to cost savings.So the question is, how do you know what technology you need to deploy and where you need it to ensure high-quality output? And is there anything else you should be considering?In this information-packed session, we will be joined by Gareth Chilton, Founder of ManMachine, who will take us through: <ul><li>Digital transformation and its role in creative operations.</li></ul><ul><li>How to identify what technology and automation tools you really need and why you need them.</li></ul><ul><li>Why technology is not the silver bullet.</li></ul><ul><li>Identifying and evaluating gaps in technology to improve workflows.</li></ul><ul><li>Overview of the range of platforms available to support in-house creative operations.</li></ul> This virtual event is designed to equip creative leaders with the knowledge and inspiration needed to evolve and implement the right tech stack and tools across the team.Don't miss this opportunity to stay ahead in the ever-evolving digital landscape. Who’s the event for?This event is for in-house creative leaders, including creative operations specialists and studio managers. Location:This event is virtual via Zoom. A link will be provided to you after registration. Fee:<ul><li>This session is FREE for Inside Out® Community Members.</li><li>£49 for non-members.</li></ul>Booking is essential. About our speakerGareth Chilton is the founder of ManMachine, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring, having already completed two successful exits from marketing-focused tech companies.Professionally, he is passionate about helping businesses bridge the gap between people, processes, and technology in their digital transformation and beyond. His focus is largely on agencies, in-house agencies, and brands.ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations.He believes that, with the right approach, digital transformation can be simpler and easier.Over the course of his career, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products, in the capacity of both agency and client.Today, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe.

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Technology and Automation

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