Early adoption - New technology, New process

We are the home for trailblazing in-house creative leaders across the globe.The UK & EMEA’s first independent in-house creative community.Creating space for the latest thinking, insights and perspectives from other successful in-house creative teams and the industry experts working alongside them.Everything you need to have creative impact and influence – we will help you to expertly navigate your in-house leadership role.Membership- Created to give in-house creative leaders the connections, insights and knowledge they need for creative impact and influence.Awards- Designed to celebrate the creativity of in-house creative teams and the unique ways these teams have a brand and business impact.“Why did we enter these awards? Because the awards take into account business effectiveness, as well as creativity, so it's testament that it worked all round.” Penny Parnell, Head of Copy, notonthehighstreet.com

Inside Out® Community

Guiding creative leaders with the knowledge and know-how needed to lead the implementation and adoption of any digital initiative.

About the EventAn in-house creative team requires three things - people, process, and technology to work effectively.This event will focus on the people, and, in particular, the leadership required to successfully navigate digital transformation across the team and business.Driving adoption of new technology platforms and tools and implementing process improvements can be challenging. In-house creative leaders need to work hard to obtain buy-in from all stakeholders and deploy a clear change management strategy to drive adoption.This information-packed session will be led by Inside Out® Community Advisor Gareth Chilton, Founder of ManMachine, who will take us through: <ul><li>The role of leadership in adopting and optimising marketing technology.</li><li>The leadership skills required to drive successful digital initiatives.</li><li>Implementing new technologies and the processes to support them, and adapting to an ever evolving landscape.</li><li>Strategies for effective decision-making, team collaboration, and staying ahead in an ever-changing MarTech landscape.</li></ul> This virtual event is designed to equip creative leaders with the knowledge and know-how needed to lead the implementation and adoption of any digital initiative. Who’s the event for?This event is for in-house creative leaders, including creative operations specialists and studio managers. Location:This event is virtual via Zoom. A link will be provided to you after registration. Fee:<ul><li>This session is FREE for Inside Out® Community Members.</li><li>£49 for non-members.</li></ul>Booking is essential About our speakerGareth Chilton is the founder of ManMachine, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring, having already completed two successful exits from marketing-focused tech companies.Professionally, he is passionate about helping businesses bridge the gap between people, processes, and technology in their digital transformation and beyond. His focus is largely on agencies, in-house agencies, and brands.ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations.He believes that, with the right approach, digital transformation can be simpler and easier.Over the course of his career, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products, in the capacity of both agency and client.Today, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe.

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Early adoption - New technology, New process

More upcoming events from Inside Out® Community

Discover more upcoming events from Inside Out® Community, from Business to other experiences you might love.

Early adoption - New technology, New process

More upcoming events from Inside Out® Community

Discover more upcoming events from Inside Out® Community, from Business to other experiences you might love.

More Business events

Browse more Business events with different dates, prices, and formats to find your next great experience.