About the Event

An in-house creative team requires three things - people, process, and technology to work effectively.

This event will focus on the people, and, in particular, the leadership required to successfully navigate digital transformation across the team and business.

Driving adoption of new technology platforms and tools and implementing process improvements can be challenging. In-house creative leaders need to work hard to obtain buy-in from all stakeholders and deploy a clear change management strategy to drive adoption.

This information-packed session will be led by Inside Out® Community Advisor Gareth Chilton, Founder of ManMachine, who will take us through:

The role of leadership in adopting and optimising marketing technology.
The leadership skills required to drive successful digital initiatives.
Implementing new technologies and the processes to support them, and adapting to an ever evolving landscape.
Strategies for effective decision-making, team collaboration, and staying ahead in an ever-changing MarTech landscape.

This virtual event is designed to equip creative leaders with the knowledge and know-how needed to lead the implementation and adoption of any digital initiative.

Who’s the event for?

This event is for in-house creative leaders, including creative operations specialists and studio managers.

Location:

This event is virtual via Zoom. A link will be provided to you after registration.

Fee:

This session is FREE for Inside Out® Community Members.
£49 for non-members.

Booking is essential

About our speaker

Gareth Chilton is the founder of ManMachine, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring, having already completed two successful exits from marketing-focused tech companies.

Professionally, he is passionate about helping businesses bridge the gap between people, processes, and technology in their digital transformation and beyond. His focus is largely on agencies, in-house agencies, and brands.

ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations.

He believes that, with the right approach, digital transformation can be simpler and easier.

Over the course of his career, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products, in the capacity of both agency and client.

Today, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe.

Early adoption - New technology, New process