The Future is Queer, with Marty Davies

We are the home for trailblazing in-house creative leaders across the globe.The UK & EMEA’s first independent in-house creative community.Creating space for the latest thinking, insights and perspectives from other successful in-house creative teams and the industry experts working alongside them.Everything you need to have creative impact and influence – we will help you to expertly navigate your in-house leadership role.Membership- Created to give in-house creative leaders the connections, insights and knowledge they need for creative impact and influence.Awards- Designed to celebrate the creativity of in-house creative teams and the unique ways these teams have a brand and business impact.“Why did we enter these awards? Because the awards take into account business effectiveness, as well as creativity, so it's testament that it worked all round.” Penny Parnell, Head of Copy, notonthehighstreet.com

Inside Out® Community

Marty will present some remarkable examples of authentic LGBTQIA+ creative work and where the big opportunities are next for brands.

About the EventWe welcome Inside Out® Community Advisor Marty Davies.Marty will take us through some remarkable examples of authentic LGBTQIA+ creative work and share where they think the big opportunities are next for brands. As a trans non-binary person who is also Campaign's first trans columnist, she is uniquely placed to help marketers navigate the fears marketers have about backlash to trans+ representation in our creative work. What can you expect them to touch upon? <ul><li>A brief history of LGBTQIA+ representation in advertising.</li><li>What makes up good representation?</li><li>Why queer creative is brave creative? And brave creativity is powerful.</li><li>Why brands are currently stalling on representation.</li><li>Why backlash should not come as a surprise and how to plan for it.</li><li>The value of creating an inclusive culture within the studio and wider business.</li></ul> Who’s the event for?This event is open to anyone working within an in-house creative team. Location:This event is virtual via Zoom. A link will be provided to you after registration. Fee:<ul><li>This session is open to everyone</li></ul>Booking is essential. About our speaker<a href="https://www.linkedin.com/in/smartypants/" title="https://www.linkedin.com/in/smartypants/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Marty Davies </a>(she/they) is a proud attention-seeker. She is an award-winning creative strategist, campaigner, writer, advertising industry thought leader, and change maker. She sits at the intersection between LGBTQIA+ culture, history, rights, the creative industries, and the attention economy. Marty founded their own creative strategy consultancy in 2018 - <a href="https://www.linkedin.com/company/smarty-pants-consultancy/" title="https://www.linkedin.com/company/smarty-pants-consultancy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Smarty Pants Consultancy</a> - that’s historically specialised in customer activation and retention. They’ve won awards for their customer engagement strategies. Their small team has helped unlock over €100 million in incremental revenue for their clients with embedded teams inside brands like Just Eat Takeaway. They were named one of Campaign’s Trailblazers in 2023 and on Campaign’s A List in 2024.The consultancy has evolved over the past year to support brands and agencies seeking to get LGBTQIA+ inclusion right in their creative campaigns and in their product and service experience design.They are Co-Founder of Trans+ Adland and Joint CEO of industry advocacy group, Outvertising.

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The Future is Queer, with Marty Davies

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