#9: Attribution Modelling and Improving the Conversion Journey

The Marketing Meetup was set up with the duel mission of providing somewhere lovely to network, and a great place to learn about relevant marketing topics.The latter is easier to address. The Marketing Meetup provides marketers with a place to learn from expert speakers. Talks are pitched at a Marketing Manager/Solo Marketer in a medium company/Freelancer level – meaning to say we tend to take things to an ‘intermediate’ level in the events, while the workshops are for more advanced stuff.On the providing somewhere lovely to network front, we have just tried to create the events we would like to attend. The three values that hold our events together are:– Listening.Ever get that nagging feeling someone is trying to sell to you, or simply thinking about the next clever thing they are going to say while you’re talking at a networking event? Yep. Us too. We thought it was annoying so we actively encourage everyone who walks through the doors of the Meetup to build a genuine human relationship with their fellow community members first, before thinking of business later.– Saying hello.Networking events are reeeeeeally intimidating for a lot of people. So we’ve tried to create an environment where saying hello to a new person or someone stood by themselves is totally normal and seen as a good thing. Hello really is the hardest word in networking.– Being positively lovely.A lot of this should be obvious, but The Marketing Meetup is a place where we encourage you to put the needs of the people in front of you first. Although slightly counterintuitive, we’ve found people end up getting a lot more in return when looking to help others first.As well as these things, we also believe where possible we should be eco-conscious, try to get a 50/50 male/female in our speakers, and be welcoming to anyone who wishes to enter our community. We are ultimately a community of ideas, not job titles.

The Marketing Meetup

What influence is your marketing having on buying decisions? Learn what you could be doing to improve your tracking and conversions.

KG Moore Limited

The Colchester Marketing Meetup is an informal, friendly place for the marketers of Colchester to meet, learn, and share knowledge with one another. All-inclusive - Digital, Brand, PR... it's all marketing. Come in 'listen' not 'sell' mode.Talk 1: Attribution Modelling and Improving the Conversion JourneySpeaker: James Clark, Digital Manager at Coast Digital In this session, we’ll use a real example to show why attribution modelling is so important for today’s marketers. We’ll look at• The pros and cons of attribution• Where to find the data and how to make sense of it• How to use attribution modelling to improve your conversion journeyTalk 2: Establishing Useful Metrics Like a ProSpeaker: James Hume, your Digital AllyIn this session, James will help you to stop extracting metrics for the sake of it, and save hours creating reports that just sit unread. Learn another way, a way to better understand marketing data, and gain value that can sometimes be hidden. --------------Panel Discussion:James ClarkJames Hume---------Format of the Night:6.30 PM - Doors Open - Light Snacks, Drinks, Networking, and Smile7.00 PM - Introduction and Welcome7.05 PM - Talk 17.25 PM - Talk 27.45 PM - Panel Discussion8:15 PM - Panel Finishes, Networking, more drinks and happiness8.45 PM - End of the night - you leave with new contacts and fresh ideas------------------------Partnered with:KG Moore - Marketing Agency specialising in marketing strategy development and customer insight. Using data and insight to build brands with purpose who deliver a wonderful customer experience, making the world a better place.Brand Recruitment - The best marketing recruitment company I know and wonderful supporters of the meetup.ContentCal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.------------------------

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#9: Attribution Modelling and Improving the Conversion Journey

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#9: Attribution Modelling and Improving the Conversion Journey

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