The Colchester Marketing Meetup is an informal, friendly place for the marketers of Colchester to meet, learn, and share knowledge with one another. All-inclusive - Digital, Brand, PR... it's all marketing. Come in 'listen' not 'sell' mode.

Talk 1: Attribution Modelling and Improving the Conversion Journey

Speaker: James Clark, Digital Manager at Coast Digital

In this session, we’ll use a real example to show why attribution modelling is so important for today’s marketers. We’ll look at

• The pros and cons of attribution

• Where to find the data and how to make sense of it

• How to use attribution modelling to improve your conversion journey

Talk 2: Establishing Useful Metrics Like a Pro

Speaker: James Hume, your Digital Ally

In this session, James will help you to stop extracting metrics for the sake of it, and save hours creating reports that just sit unread. Learn another way, a way to better understand marketing data, and gain value that can sometimes be hidden.

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Panel Discussion:

James Clark

James Hume

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Format of the Night:

6.30 PM - Doors Open - Light Snacks, Drinks, Networking, and Smile

7.00 PM - Introduction and Welcome

7.05 PM - Talk 1

7.25 PM - Talk 2

7.45 PM - Panel Discussion

8:15 PM - Panel Finishes, Networking, more drinks and happiness

8.45 PM - End of the night - you leave with new contacts and fresh ideas

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Partnered with:

KG Moore - Marketing Agency specialising in marketing strategy development and customer insight. Using data and insight to build brands with purpose who deliver a wonderful customer experience, making the world a better place.

Brand Recruitment - The best marketing recruitment company I know and wonderful supporters of the meetup.

ContentCal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.

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