Driving Value with a Customer-Centric Approach

Fountain Partnership

The Shaftesbury Theatre

Moving away from being policy-driven to customer-centric is a key issue in the industry. One that isn’t straightforward to overcome, especially with your resources being cut across the board.We all know that implementing a more customer-centric approach throughout the funnel will result in higher lead volumes, better sales conversion rates, enhanced customer satisfaction, loyalty, and long-term success.But how do you achieve a bigger impact in this area with smaller budgets, all while reducing acquisition costs and enhancing profitability?We’re here to help. <a href="http://www.fountainpartnership.co.uk" title="http://www.fountainpartnership.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Fountain Partnership</a> - Google’s Global Award Winners for Growing Businesses Online - is bringing together a panel of experts with backgrounds from the likes of Aviva, Barclays, HSBC, and Capgemini who will be discussing the following: · Making a bigger impact with smaller budgets: How to improve customer-centricity across the board, reducing acquisition costs and enhancing profitability.· Personalisation strategies that boost clicks, sales, and retention: Ways to use your existing data analytics and AI to understand your customer needs, and how to use this to create personalised products, messaging, and marketing strategies.· New Tech to gain a more competitive advantage: The latest technology to support reducing Ad Fraud, improving customer onboarding, and streamlining the claims process· Seamless omni-channel experiences that boost efficiency: Practical tips for simplifying the customer journey, boosting efficiency, and providing a cohesive and integrated service experience.· Enhance your brand reputation and attract new customers: Data-led brand strategies that will attract new customers and bolster your company’s market position. The topics will cover both insurance providers and brokers.The event will be an interactive conversation with leading experts in marketing, sales, and operations.

MEET OUR SPEAKERS: Phoebe BarterPhoebe is Group Brand Director at Aviva with nearly twenty years of experience in brand, marketing, and communications.Before joining Aviva, Phoebe was at Barclays for eight years as Group Brand Director and spent ten years at American Express in a succession of brand, marketing and strategy roles.She also sits on the Norwich Business School Advisory Board and volunteers her time with Speakers for Schools. Mark Trenavin-BodyMark is an experienced CFO and Consultant with over 20 years senior and international leadership within a commercial setting, gained from working for several large multinational, SME and non-profit organisations, including HSBC, Aviva, Standard Chartered, SSP and Onja, as well as having worked in an advisory capacity for KPMG.Mark now runs a CFO Advisory &amp; Services consultancy business, that helps businesses to drive increased productivity and improved financial performance, through better financial management and effective operating model design and business partnering.He is also an Advisor for two higher education institutions and a Fintech company, as well as a Trustee for three charities Dicken DoeDicken is a leader in the applied data sciences space, with a career split between senior roles in Financial Services (HSBC, Barclays) and consulting firms such as PWC and Capgemini Invent.At HSBC, his teams transformed the GI digital customer experience, and he worked closely with AXA on their bancassurance data relationship.He is currently supporting Fountain Partnership to build the next iteration of their optimisation capabilities, having developed similar practices at Foolproof and HSBC, and in general is excited by using data to improve outcomes for customers and colleagues alike. WHAT’S THE FORMAT? <ul><li>1100 – 1130: Arrivals and networking</li><li>1130 - 1200: Panel discussion</li><li>1200 - 1230: Q&amp;A with from the floor - bring your hardest challenges</li><li>1230 – 1400: Lunch</li><li>1400 – 1430: Optional tour of Shaftesbury Theatre</li></ul> WHAT’S FOUNTAIN’S INVOLVEMENT? Fountain has a number of insurance clients. We’ve identified that transitioning to a customer-centric approach is an issue for the industry, so we’ve put together a panel of experts who can help solve this problem. We hope you find this event interesting, but, most of all, useful.

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Driving Value with a Customer-Centric Approach

More events from Fountain Partnership

Discover more events from Fountain Partnership, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.

Driving Value with a Customer-Centric Approach

More events from Fountain Partnership

Discover more events from Fountain Partnership, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.