FAC 101: Brand partnerships

Featured Artists Coalition (FAC)

Join us and Gary Cohen, CEO of Simpatico, as we discuss the ins and outs of brand partnerships.

This month Gary Cohen, CEO of Simpatico, joins us to discuss the ins and outs of brand partnerships and artists that have worked with some of the biggest brands in the UK.Gary has been at the forefront of the artist and brand partnership world for over 20 years. After a career in advertising agencies, he established Brand Aid Music Marketing in 2000, running campaigns for the likes of T-Mobile, Topshop, Corona, Heineken, and Pizza Hut, working with artists like Kings of Leon, All Saints, and Fun Lovin' Criminals.Since its inception, Simpatico has worked with a broad range of artists, including Sheryl Crow, Mark Ronson, Little Simz, Kaiser Chiefs, Sugababes, Becky Hill, Rick Astley, and Aitch.

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FAC 101: Brand partnerships

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FAC 101: Brand partnerships

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