Be The Director: Personal Brand Online Session

LookUP was founded by two consultants with almost 50 years experience in helping clients transform their businesses. These clients kept facing the same challenge: how do you find the time and energy to look UP in a world with financial, societal and workplace challenges that drive the opposite behaviour.Frustrated by workshop solutions that lacked inspiration, innovation and impact, they decided to create LookUP to fill this gap in the market. Every product is informed by 20+ experts from diverse creative fields to give you a fresh point of view. From writers, to producers, to innovation specialists, we bring talent and expertise into the room digitally (and sometimes physically).

LookUp

Do you want more control over your work life story, to grab opportunities that matter to you? This inspiring session is designed for you!

The Why:We don't all love the idea of 'personal branding'. But whatever we are trying to achieve, whether that's an exciting career shift, impact in your chosen field, or standing out from other candidates in a job hunt, the way you tell your story can be the crucial differentiator. We'll help you think about your story in a different way. We've drawn learnings from storytelling experts from all kinds of diverse fields, to build a simple framework that will help you to build your own story, in the supportive company of other people who are tring to do the exact same thing.

<h3>The What:</h3> This is a high-energy virtual session that will help you to sharpen your personal story.We've curated inspiration from Experts around the world in different fields of storytelling, as well as deep specialists at the cutting edge of personal brand thinking, to help our attendees to think differently about your Work Life Story.We'll introduce you to how to use our StoryBoard framework as a tool to build your story, and apart it for your different audiences and situations.And we will bring you together with other people who are on the same journey, to help you take the next step on your journey.

<h3>The Who:</h3> Hosted by LookUP leaders, and experienced storytellers and strategic mentors, Caroline Keylock and Matthew Hook, who have 50 years of experience of helping people and to get ahead of change.We draw inspiration from those who 'LookUP'—the future makers, community builders, and storytellers: organisations and individuals who have already made an outsized impact in their fields. By leveraging the insights of over 20 diverse experts, they offer inspired curation to help you to create the framework for action in order to move ahead and 'LookUP' in your career .Website <a href="https://www.wearelookup.com/" title="https://www.wearelookup.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.wearelookup.com</a>Substack <a href="https://substack.com/@wearelookup" title="https://substack.com/@wearelookup" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://substack.com/@wearelookup</a>LookUP is led by two strategic consultants with <h4>Caroline Keylock- <a href="https://www.linkedin.com/in/caroline-keylock-02254314?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BEHER%2Fdh8Q7uMU8vfaS3IGA%3D%3D" title="https://www.linkedin.com/in/caroline-keylock-02254314?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BEHER%2Fdh8Q7uMU8vfaS3IGA%3D%3D" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">linkedin.com/in/caroline-keylock</a></h4><h4> </h4>Caroline has worked in strategic and leadership roles for the last 22 years across brand storytelling and creation, innovation, and future facing business strategy for start ups, scale ups and global brands. <h4>Matthew Hook- <a href="https://www.linkedin.com/in/matthewhook?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BUNMIaqNGSaWT45p3iGpwrA%3D%3D" title="https://www.linkedin.com/in/matthewhook?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BUNMIaqNGSaWT45p3iGpwrA%3D%3D" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">linkedin.com/in/matthewhook</a></h4><h4> </h4>Matthew has 22 years experience of bringing strategic clarity to organisations, and building the strategic capability of their leadership teams.

<h3>The How:</h3> A high energy, 2-hour virtual workshop. By the end, you will have a new lens on your elevator pitch, that you can begin to test in the real world. <h3>Event Contents:</h3>Keynote: Be the Director. Understanding why we often struggle to be effective directors of our own work life stories, and how to master the art.The Point of Jeopardy: How to anchor our stories in ways that grab your audience's attention, rooted in what matters to them.Character Building: How to rapidly position your unique self, and the value you can bringStory Shape: How to bring structure and meaning to your personal story, by mastering universal story strutures

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