A UCD approach to business analysis: Human first

AtHippo, we design with empathy and build for impact.We do this by combining data-informed evidence, human-centred design and software engineering.  We're adigital services partnerwho is genuinely invested in helping our clients thrive as modern organisations. Our delivery methodology is truly agile, from concept to reality, supporting innovation and continuous improvement to achieve your desired outcomes.

Hippo

Learn more about balancing user needs and business needs while working in a human-centred environment.

The Brew Society, Aire Street, Leeds, UK

At Hippo, we pride ourselves in being a digital services partner that puts people first and champions evidence-based design and delivery. We understand that having a diverse team unlocks our capacity for innovation, creativity and problem solving. As business analysts (BAs) working in a multi-disciplinary team, it can sometimes be tricky to navigate balancing business requests and user needs in a way that will be commercially viable. This session aims to look at some of the ways that BAs can work with other professions in their team to collaborate, communicate and compromise effectively to fulfil the human-centred approach while still delivering value to our clients. We will give tips on best practice and consider some of the areas that can be problematic, giving suggestions on how to overcome these. The session will start with an intro from our two BAs, Elliott and Karen, then continue with a panel discussion involving other professions from Hippo. Attendees are encouraged to submit questions in advance for this discussion. Meet the panellists<blockquote><a href="https://www.linkedin.com/in/elliottseaton/" title="https://www.linkedin.com/in/elliottseaton/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Elliot Seaton</a>, Business Analyst, Hippo</blockquote>Elliott joined Hippo at the start of 2022 via their first ever Hippo Academy. With a background in Business Development, joining Hippo was the beginning of a new career.Over the last 2 years, Elliott has worked predominantly in the NHS, working with blended product, development and design teams to achieve positive outcomes for patients and clinical staff within the NHS.In that time he's become keenly interested in the BA's role in championing UCD principles whilst being predominantly in the domain of business requirements and needs. <blockquote><a href="https://www.linkedin.com/in/karen--cooper/" title="https://www.linkedin.com/in/karen--cooper/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Karen Cooper</a>, Lead Business Analyst, Hippo</blockquote>Karen has been a business analyst for almost 10 years and joined Hippo over 2 years ago. With a background working in higher education, Karen has gone on to work as a BA in teams across public and private sector.She is passionate about working on projects that focus on delivering value to the customer, while engaging with clients to emphasise the importance of a human-centred approach.Karen has worked extensively in multi-disciplinary teams and will be bringing the BA perspective to this session to talk through some of the advantages and challenges. <blockquote><a href="https://www.linkedin.com/in/jack-haith-937a3114a/" title="https://www.linkedin.com/in/jack-haith-937a3114a/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jack Haith</a>, Senior UX Designer, Hippo</blockquote>Jack’s been a UX designer at Hippo for nearly 4 years, working on projects ranging from the NHS and government projects to telecoms and auth services for the private sector.With a background in the physical product design world, Jack brings a pragmatic user-centred approach to digital services with agile research and iteration. <blockquote><a href="https://www.linkedin.com/in/simonmjdonnelly/" title="https://www.linkedin.com/in/simonmjdonnelly/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Simon Donnelly</a>, Senior Service Designer, Hippo</blockquote>Simon has worked in the UCD space for over a decade and has led service transformation projects across national, regional and local public services - in central and local government, NHS and primary and social care.With a background combining design, software engineering and IT management, he frequently works alongside Business Analysts, balancing business and technical requirements with user needs in a whole service context. <blockquote><a href="https://www.linkedin.com/in/marco-di-domenico-83969284/" title="https://www.linkedin.com/in/marco-di-domenico-83969284/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Marco Di Domenico</a>, Delivery Manager, Hippo</blockquote>Marco Di Domenico is a Delivery Manager who is committed to empowering teams and fostering a culture of agility based on UCD principles. Since joining Hippo he has worked across private and public organisations and strives to deliver outstanding value to clients. His work in delivery gives him an understanding of how each of the panellists' roles fit together on a project and will bring that angle to the discussion. <blockquote><a href="https://www.linkedin.com/in/simon-hurst-a144b426/" title="https://www.linkedin.com/in/simon-hurst-a144b426/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Simon Hurst</a>, Senior User Researcher, Hippo</blockquote>Simon Hurst is a senior user researcher who has been working in user research since the days of the GDS exemplars. He’s worked for DWP, DfE, DEFRA, Highways England, Co-op Digital and the NHS and is a firm believer in diverse and inclusive research while also doing ‘Just Enough Research’. He has worked with Hippo on various projects for around 2 years now, and will bring the User Researcher perspective to the panel. This event is taking place as part of Leeds Digital Festival and is hosted by Hippo. <a href="https://hippodigital.co.uk/" title="https://hippodigital.co.uk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Hippo</a> is a trusted digital services partner that designs with empathy and builds for impact. By combining data-informed evidence, human-centred design and software engineering, Hippo helps its clients thrive as modern organisations.

A UCD approach to business analysis: Human first

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