greenwashing and greenhushing: navigating the corporate goldilocks zone.

Ecology Calling

how can corporate companies navigate the Goldilocks zone between disclosing efforts to minimise their impacts on nature and greenwashing?

Linnean Society of London

Agenda: welcome, keynote, panel introductions, panel discussion, Live Q&AThe Welcome will begin at 5:45- we recognise this might not work for everyone so doors will stay open throughout the session.As organisations continue their efforts to reduce impacts on nature, publishing and sharing sustainability goals and progresses with stakeholders and consumers has become common practice.However, such disclosures open organisations up to intense scrutiny, with disengenious claims, failure to meet goals or the identification of ongoing environmental impacts, earning organisations the label of 'greenwashing'.Conversely, the risk of being called out for greenwashing has seen the adoption of 'greenhushing', the deliberate avoidance of sharing sustainability goals, efforts and claims.Our panel discusses how best to navigate the complexities.Speakers:<a href="https://www.linkedin.com/in/edward-pollard-tbc/" title="https://www.linkedin.com/in/edward-pollard-tbc/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Edward Pollard</a> - Director - UK Biodiversity and Business Forum<a href="https://www.linkedin.com/in/helen-nyul-62420617/" title="https://www.linkedin.com/in/helen-nyul-62420617/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Helen Nyul</a> - Group Head of Biodiversity - Barratt Developments plc.<a href="https://www.linkedin.com/in/samuel-sinclair-80b34b57/" title="https://www.linkedin.com/in/samuel-sinclair-80b34b57/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sam Sinclair</a> - Co-Founder and Director - BiodiversifyHydrated by <a href="https://liquiddeath.com/en-gb/collections/beverages-eu" title="https://liquiddeath.com/en-gb/collections/beverages-eu" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Liquid Death</a> Don't miss our sister event!October 9th: <a href="https://www.eventbrite.co.uk/e/frontiers-in-nature-finance-capital-compliance-and-checks-balances-tickets-996576576367?aff=oddtdtcreator" title="https://www.eventbrite.co.uk/e/frontiers-in-nature-finance-capital-compliance-and-checks-balances-tickets-996576576367?aff=oddtdtcreator">The New Frontier of Nature</a><a href="https://www.eventbrite.co.uk/e/frontiers-in-nature-finance-capital-compliance-and-checks-balances-tickets-996576576367?aff=oddtdtcreator" title="https://www.eventbrite.co.uk/e/frontiers-in-nature-finance-capital-compliance-and-checks-balances-tickets-996576576367?aff=oddtdtcreator"> Finance: Capital, Compliance, and Checks &amp; Balances</a>November 19th: <a href="https://www.eventbrite.co.uk/e/1031530003007?aff=oddtdtcreator" title="https://www.eventbrite.co.uk/e/1031530003007?aff=oddtdtcreator">translating four-letter acronyms into action: TNFD, CSRD, ISSB, ESRS</a>

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greenwashing and greenhushing: navigating the corporate goldilocks zone.

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