Name: AAR Breakfast Seminar: Why the pitch is still with us and how to win
Start: 2019-09-24T08:30:00+01:00
End: 2019-09-24T10:30:00+01:00
Location: The Loft at The Ivy Club

AAR Breakfast Seminar: Why the pitch is still with us and how to win

Consultants to the marketing industry, AAR specialises in Marketing Operating Models.We audit, optimise and build marketing operating models through four lenses: People, Partners, Process, and Platforms. With decades of experience and an unrivalled depth of market knowledge, we collaborate with some of the most recognisable brands to deliver genuine and sustained change in their marketing functions.AAR sits right at the heart of the marketing industry between brands and their agencies. This unique position means we have our finger on the pulse of what marketers need, what external partners can deliver, and how the right  marketing operating models can drive business growth.Our approach is diagnostic, collaborative and pragmatic. Our consultancy delivers operational efficiencies, cost savings and business impact.  We work together with our clients to deliver change that brings the team, at all levels, along on the journey.

AAR Group Limited

<P>In recent months, the small village that is the marketing community has got all over-excited about the death of the pitch.</P>
<P>The eulogies are being led by journalists looking for copy and consultants peddling their version of the ‘new and improved’ pitch, the ‘non-pitch’ pitch, and our personal favourite, the ‘let’s not meet the agency before we invite them to pitch’ pitch.</P>
<P>While all that's going on, we at AAR are busy, you know, running pitches with the willing participation and encouragement of brands looking for agency partners, and agencies super-excited to pitch for these opportunities.</P>
<P>So, if you’d not only like to know why pitches are still with us but, more importantly, how to win them then pop along to our next AAR Breakfast Seminar where we’ll be exploring what goes through a client’s mind when they’re in ‘new business mode’, along with what you should pitch for, and how often, and what types of pitches there are.</P>
<H3>SESSION OVERVIEW</H3>
<P>You’ll gain valuable insights on:</P>
<UL>
<LI>Why clients pitch</LI>
<LI>Key factors for agencies to consider before deciding to pitch</LI>
<LI>What to invest</LI>
<LI>The journey to the pitch</LI>
<LI>The pitch itself</LI>
</UL>
<H3>WHO SHOULD ATTEND</H3>
<P>Anyone involved in agency new business, at any level.</P>
<H3>PRESENTERS</H3>
<P><A HREF="https://www.linkedin.com/in/tonyspong/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Tony Spong</A>, Managing Partner and <A HREF="https://www.linkedin.com/in/robincharney/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Robin Charney</A>, Business Director, AAR.</P>

AAR Breakfast Seminar: Why the pitch is still with us and how to win

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AAR Breakfast Seminar: Why the pitch is still with us and how to win

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