Name: AAR Masterclass: Developing your agency proposition
Start: 2017-03-14T08:30:00Z
End: 2017-03-14T10:30:00Z
Location: The Loft at The Ivy Club

AAR Masterclass: Developing your agency proposition

Consultants to the marketing industry, AAR specialises in Marketing Operating Models.We audit, optimise and build marketing operating models through four lenses: People, Partners, Process, and Platforms. With decades of experience and an unrivalled depth of market knowledge, we collaborate with some of the most recognisable brands to deliver genuine and sustained change in their marketing functions.AAR sits right at the heart of the marketing industry between brands and their agencies. This unique position means we have our finger on the pulse of what marketers need, what external partners can deliver, and how the right  marketing operating models can drive business growth.Our approach is diagnostic, collaborative and pragmatic. Our consultancy delivers operational efficiencies, cost savings and business impact.  We work together with our clients to deliver change that brings the team, at all levels, along on the journey.

AAR Group Limited

<H3>It's all about context.</H3>
<H3>Comparing agency credentials to a pizza may seem a bit left field but my nephew Ollie's developing love of the Italian flatbread reminded me that clients often go on a journey of discovery not unlike children and food.</H3>
Getting Ollie to eat his first pizza was a bit of a challenge. Persuading a client to try something new for the first time can be a bit of a challenge. Now he likes them, getting him to choose his toppings can be tough as there are a lot of combinations on the menu. Persuading a client to choose your agency’s approach over another can be a bit like looking down a pizza menu.
Ollie has recently discovered that a pizza cooked in a wood fired oven enhances the taste even further. Clients are always on the look-out for ways agencies can help to enhance what they are doing.
Here at AAR, we’ve witnessed the ‘good’ the ‘bad’ and the 'ugly' attempts by agencies to match up to these three scenarios to win new business. And we're sharing the benefit of our experience at our next Masterclass.
You will learn: The techniques needed to deliver your agency's proposition, how to identify your point of view and how to package it to challenge the current 'classic' pizza topping everyone else is using.
Who should attend: Anyone involved in agency new business at any level
Presenters: Tony Spong (Ollie's uncle) and Robin Charney, AAR.

AAR Masterclass: Developing your agency proposition

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AAR Masterclass: Developing your agency proposition

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