Name: AAR Masterclass: Putting curiosity at the heart of account management
Start: 2018-10-10T08:30:00+01:00
End: 2018-10-10T10:30:00+01:00
Location: The Loft at The Ivy Club

AAR Masterclass: Putting curiosity at the heart of account management

Consultants to the marketing industry, AAR specialises in Marketing Operating Models.We audit, optimise and build marketing operating models through four lenses: People, Partners, Process, and Platforms. With decades of experience and an unrivalled depth of market knowledge, we collaborate with some of the most recognisable brands to deliver genuine and sustained change in their marketing functions.AAR sits right at the heart of the marketing industry between brands and their agencies. This unique position means we have our finger on the pulse of what marketers need, what external partners can deliver, and how the right  marketing operating models can drive business growth.Our approach is diagnostic, collaborative and pragmatic. Our consultancy delivers operational efficiencies, cost savings and business impact.  We work together with our clients to deliver change that brings the team, at all levels, along on the journey.

AAR Group Limited

I read an article in the <A HREF="https://www.theguardian.com/canon-bring-curiosity-to-life/2018/jun/08/the-curious-case-of-curiosity-and-its-intrinsic-link-to-a-happier-existence" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Guardian</A> recently that pointed out how unhelpful the expression ‘curiosity killed the cat’ was to children’s development. When my young nephew comes to stay he frequently wakes me up at 7am (my wife provides the tea and custard creams) to ask me all his burning questions; why this and why that. There is nothing nicer, I feel, than watching a brain grow.
Without curiosity, just think of all the things that wouldn’t have been invented, created or discovered.
So if you are curious about why clients told us  ‘curiosity’ was the most valuable attribute their account lead needs to have, then come along to our next Masterclass where we unpack our latest research into how you can re-invigorate the role of Account Management.
<H3>BENEFITS</H3>
<UL>
<LI>Hear the latest insights from AAR research on what clients need and why</LI>
<LI>Understand why clients have latched on to ‘curiosity’ as a cornerstone of a successful and long standing relationship</LI>
<LI>Debate what clients want agencies to be curious about, and associated traits</LI>
<LI>Identify the key building blocks to developing a culture of curiosity</LI>
<LI>Give greater clarity of meaning and value to the function of Client Service</LI>
</UL>
<H3>PRESENTERS</H3>
Tony Spong and Vicky Gillan, Managing Partners, AAR.
<H3>WHO SHOULD ATTEND?</H3>
Agency senior management, heads of clients services and those leading client business.

AAR Masterclass: Putting curiosity at the heart of account management

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AAR Masterclass: Putting curiosity at the heart of account management

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