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AAR Spring Masterclass Series


AAR Spring Masterclass Series

Ticket Information

Ticket Type Price Fee VAT
10 May - Secrets of Successful Pitching £250.00 £16.74 £53.35

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Event Details

10 May- Secrets of successful pitching

In the present climate, new business has never been more important to agencies and consultancies. In an increasingly competitive environment, every opportunity needs to be maximized, from the initial Chemistry Meeting to the final Pitch… and beyond.
In this seminar, Martin Jones and Alex Young will provide you with observations on what to think about and remember when you are pitching.  You will get to hear practical tips together with an insight into what goes through a client’s mind when they are in “new business mode”. During the seminar Martin and Alex will explore  the whole new business process starting from “Getting on the Pitch List” through to “What to do on Pitch Day”. They'll also cover what you should pitch for….and how often. Participants will be encouraged to share their own experiences – an opportunity to hear some “horror stories” to make yourself feel better! Don't miss out, book your place now.

Time: Breakfast seminar 

Speakers: Martin Jones & Alex Young

Our Speakers

Martin Jones, Managing Partner

Martin has worked on over 800 pitches and seen more than 4,000 pitch presentations. He works with agencies advising them on their new business efforts and leads AAR’s Business  Development Apprenticeship, helping those who are new to new business to build their skills and experience.


Alex Young, Senior Business Director

Alex is one of AAR’s longest serving and most experienced business directors, joining the company 17 years ago from BMP DDB. Since then Alex has developed relationships with hundreds of agencies and provided consultancy to over 400 clients reviewing their media planning & buying and PR agency arrangements.

For more information please contact Kate Donaldson on 020 7612 1200 or email


Do you have questions about AAR Spring Masterclass Series? Contact AAR


The Ivy
1-5 West Street
WC2H 9NQ London
United Kingdom



AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplace 

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