Growth is always a priority for agencies. But now AI is rewriting the rules when it comes to differentiation, selling and pricing. In this provocative session, Robin Bonn shares what the world's most progressive agencies are doing to stay ahead.
Wherever you are on your AI journey, this talk offers powerful reframes and practical takeaways, including:
- A reality check on the commercial headwinds you can’t ignore
- Why traditional ‘best practice’ has become a liability
- Five principles that power the world’s leading agencies
- How to build your own lasting competitive advantage
Who is it for?
If you’re serious about standing out and charging what you're worth as AI reinvents the industry, then this session is for you. Expect bold thinking, tough love and plenty of space to ask the questions that matter.
About Robin
Robin Bonn is the CEO of Co:definery, a specialist consulting and coaching practice that helps agencies accelerate growth, command a premium and attract the best talent in the market. Over the last ten years, he's advised close to 150 agencies, from global networks like DDB, McCann and UM, to leading independents like VCCP, AnalogFolk and MSQ.
He’s also the author of the international bestselling book Market of One, host of The Immortal Life of Agencies podcast, a Marketing Week columnist, the co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.
Tickets
> Early bird BCI member tickets are £35 +VAT (available until midnight 30th Sept)
> BCI member tickets are £45 +VAT (available from 1st October)
> Non-member tickets are £85 +VAT
All tickets include a copy of Robin's book 'Market of One', lunch and refreshments.
This event will be held in the conference suite at Foot Anstey LLP. Join us from 12.30pm for lunch, with plenty of opportunity to catch up with old friends and make some new connections too.
