AI Content Essentials

Join Colin Kelly from Comsteria for this live, interactive webinar delivered via Zoom, to help your business get results from AI.

Used correctly, Artificial Intelligence tools can deliver powerful results for your business. But AI use also carries a risk. This session focusses on generative AI and its use as an aid to content creation. That includes Chatbots such as as ChatGPT, Gemini, Copilot and Claude as well as multimedia tools such as Descript, Synthesia, HeyGen and Notebook LM.

The session is easy to follow and jargon free. It's suitable if you're completely new to AI or have used it for sometime but are still at an introductory level and feel you're not getting the best return from it yet.

There will be plenty of opportunities to ask questions throughout and Colin will tailor information for your business and your situation. We would expect to cover the following:

- What Generative AI is, how it works, what it can do for you
- Overview of recommended tools, pros and cons of each
- Managing AI: How to evaluate tools. Security, environmental and privacy considerations
- Examples of existing AI use, including case studies
- Using AI to assist in the generation of your own marketing content
- How to influence what AI says about you to others
- Using AI to manage, plan and evaluate content created by humans
- Writing effective prompts
+ more

To enable free discussion the session will not be recorded but you will be able to ask questions throughout and you'll receive all the slide deck matetial.