AI & Marketing Mastery for Estate & Letting Agents - Free 1-day Power Up
FREE 1 day masterclass for Estate & Letting Agents looking to power up with practical AI implementations, and the best modern techniques
Unlock Your Agency’s Future: Accelerate Growth, Efficiency & Profitability
Join fellow UK estate and letting professionals at the ICG Approved - Property Power‑Day, a high‑impact, one‑day conference on Wednesday 8 October from 10 am to 4 pm, hosted at the prestigious Select Car Leasing Stadium, home of Reading FC.
Funded by ICG Approved, estate and letting agents are invited FREE to this LIVE interactive conference dedicated to building agency profitability and returns.
In an increasingly competitive property market, UK estate and letting agents are under pressure to:
- Win more instructions in a crowded marketplace
- Stand out with marketing that actually converts
- Deliver faster, more efficient service while cutting costs
- Keep pace with fast-moving technology like AI
- Protect margins while growing market share
This ICG Approved Property Conference brings you a power-packed one-day programme designed to tackle these challenges head-on. You’ll gain practical, proven strategies you can put to work the very next day – all delivered by leading industry experts:
Kirsty Franks – Frank Marketing
"Marketing That Gets You More Instructions – and Keeps Clients for Life"
Kirsty Franks is one of the most candid and effective marketing strategists in the UK property industry. She knows the frustrations agents face: spending on campaigns that don’t deliver, struggling to cut through the noise, and failing to turn enquiries into long-term clients.In her straight-talking, results-first session, you’ll discover:
- A practical 5-step framework to transform your marketing strategy from scattergun to structured
- The marketing tactics that consistently win instructions – and the ones you can stop wasting money on
- How to build a brand that landlords, vendors and buyers trust instantly
- Simple frameworks to keep your pipeline healthy all year round
- Messaging techniques to dominate your local market
You’ll leave with a clear, step-by-step action plan to make your marketing budget work harder – and deliver measurable results.
Mal McCallion (ModelProp.ai) & John Paul (Prospector Pro)
"AI You Can Implement Today to Drive Efficiency and Profit"
Forget the hype – Mal and John will show you exactly how AI is already delivering real-world results in UK agencies. Mal’s track record includes helping launch Zoopla and PrimeLocation, while John has built and sold a multi-branch agency and now helps agents across the UK increase performance.In this session you’ll learn:
- The AI tools that will save you hours of admin every week
- How automation can nurture leads and keep clients engaged without extra staff
- Ways to reduce valuation errors and speed up property matching
- How AI can help you win instructions by proving your market expertise instantly
Ian Macbeth (Avocado Property Agents)
"Growing Your Own Agency - The Self-Employed Blueprint That Works"
Dreaming of breaking free from corporate constraints? Ian Macbeth, co-founder of Avocado Property, has built one of the UK’s fastest-growing self-employed agency models, generating over £10m in commission and empowering partners to earn £60k+ in a single month. In this no-fluff session, Ian reveals:
- The do’s and don’ts of launching a self-employed agency that actually scales
- The earning potential, flexibility and autonomy you can unlock—without sacrificing service
- The hidden challenges agents face when going solo, and how to overcome them
- How to build a local personal brand that wins trust, instructions, and long-term clients
Whether you’re curious or already planning your move, Ian will give you the real blueprint—benefits, pitfalls and everything in between.
Meet the Innovators
In dedicated networking sessions, you’ll meet proptech pioneers and service providers ready to give you one-to-one advice. They’ll help you map the exact tools, marketing systems and AI solutions that fit your business – so you leave with more than ideas: you leave with a roadmap for immediate action.
Hosted by Christopher Watkin
"Ask the Experts Your Questions"
Chris Watkin hosts an interactive panel featuring all presenters. Seize this rare opportunity to pose your toughest business challenges—whether that’s tricky marketing hurdles, AI implementation barriers, or lettings growth strategies—and receive tailored solutions drawn from deep, industry-leading experience.
Event Details at a Glance
Date & Time: Wednesday 8 October, 10 am – 4 pm
Venue: Select Car Leasing Stadium (Reading FC), Reading
Why Attend?
- Gain immediately implementable tactics (AI, marketing, lettings) that drive growth and efficiency
- Learn from proven leaders with real UK agency credentials
- Network over refreshments with peers and experts
Register FREE today - NB - please only reserve 2 tickets per Estate Agency as demand is high, and capacity limited. Consequently, there will be a £100 charge for non-attendees not confirmed in advance (which will be donated to AgentsGiving charity).
How to find the venue:
Directions by road:From Junction 11 of the M4, follow signs towards Reading. The Select Car Leasing Stadium is on your left-hand side after less than a mile. For SatNav systems, our postcode is RG2 0FL. Complimentary parking is available onsite on a non-match day. There are 8 electric car charging points, these are chargeable and available on a first come, first serve basis.
Directions by rail:The nearest rail station is Reading. From there, simply take a Greenwave Park & Ride green bus that takes you direct to the Stadium. Average journey time less than 10 minutes. A taxi to the stadium, from the train station/town centre should cost approximately £10. Alternatively you can hire a Readybike - Readybike is a 24 hour on-street bike hire service, providing 200 bicycles for hire for residents and visitors from 29 locations in Reading and the surrounding area.
Directions by air:The nearest airport is London Heathrow. From there, you can take the RailAir bus direct to Reading train station and then a park & ride bus.
FREE 1 day masterclass for Estate & Letting Agents looking to power up with practical AI implementations, and the best modern techniques
Unlock Your Agency’s Future: Accelerate Growth, Efficiency & Profitability
Join fellow UK estate and letting professionals at the ICG Approved - Property Power‑Day, a high‑impact, one‑day conference on Wednesday 8 October from 10 am to 4 pm, hosted at the prestigious Select Car Leasing Stadium, home of Reading FC.
Funded by ICG Approved, estate and letting agents are invited FREE to this LIVE interactive conference dedicated to building agency profitability and returns.
In an increasingly competitive property market, UK estate and letting agents are under pressure to:
- Win more instructions in a crowded marketplace
- Stand out with marketing that actually converts
- Deliver faster, more efficient service while cutting costs
- Keep pace with fast-moving technology like AI
- Protect margins while growing market share
This ICG Approved Property Conference brings you a power-packed one-day programme designed to tackle these challenges head-on. You’ll gain practical, proven strategies you can put to work the very next day – all delivered by leading industry experts:
Kirsty Franks – Frank Marketing
"Marketing That Gets You More Instructions – and Keeps Clients for Life"
Kirsty Franks is one of the most candid and effective marketing strategists in the UK property industry. She knows the frustrations agents face: spending on campaigns that don’t deliver, struggling to cut through the noise, and failing to turn enquiries into long-term clients.In her straight-talking, results-first session, you’ll discover:
- A practical 5-step framework to transform your marketing strategy from scattergun to structured
- The marketing tactics that consistently win instructions – and the ones you can stop wasting money on
- How to build a brand that landlords, vendors and buyers trust instantly
- Simple frameworks to keep your pipeline healthy all year round
- Messaging techniques to dominate your local market
You’ll leave with a clear, step-by-step action plan to make your marketing budget work harder – and deliver measurable results.
Mal McCallion (ModelProp.ai) & John Paul (Prospector Pro)
"AI You Can Implement Today to Drive Efficiency and Profit"
Forget the hype – Mal and John will show you exactly how AI is already delivering real-world results in UK agencies. Mal’s track record includes helping launch Zoopla and PrimeLocation, while John has built and sold a multi-branch agency and now helps agents across the UK increase performance.In this session you’ll learn:
- The AI tools that will save you hours of admin every week
- How automation can nurture leads and keep clients engaged without extra staff
- Ways to reduce valuation errors and speed up property matching
- How AI can help you win instructions by proving your market expertise instantly
Ian Macbeth (Avocado Property Agents)
"Growing Your Own Agency - The Self-Employed Blueprint That Works"
Dreaming of breaking free from corporate constraints? Ian Macbeth, co-founder of Avocado Property, has built one of the UK’s fastest-growing self-employed agency models, generating over £10m in commission and empowering partners to earn £60k+ in a single month. In this no-fluff session, Ian reveals:
- The do’s and don’ts of launching a self-employed agency that actually scales
- The earning potential, flexibility and autonomy you can unlock—without sacrificing service
- The hidden challenges agents face when going solo, and how to overcome them
- How to build a local personal brand that wins trust, instructions, and long-term clients
Whether you’re curious or already planning your move, Ian will give you the real blueprint—benefits, pitfalls and everything in between.
Meet the Innovators
In dedicated networking sessions, you’ll meet proptech pioneers and service providers ready to give you one-to-one advice. They’ll help you map the exact tools, marketing systems and AI solutions that fit your business – so you leave with more than ideas: you leave with a roadmap for immediate action.
Hosted by Christopher Watkin
"Ask the Experts Your Questions"
Chris Watkin hosts an interactive panel featuring all presenters. Seize this rare opportunity to pose your toughest business challenges—whether that’s tricky marketing hurdles, AI implementation barriers, or lettings growth strategies—and receive tailored solutions drawn from deep, industry-leading experience.
Event Details at a Glance
Date & Time: Wednesday 8 October, 10 am – 4 pm
Venue: Select Car Leasing Stadium (Reading FC), Reading
Why Attend?
- Gain immediately implementable tactics (AI, marketing, lettings) that drive growth and efficiency
- Learn from proven leaders with real UK agency credentials
- Network over refreshments with peers and experts
Register FREE today - NB - please only reserve 2 tickets per Estate Agency as demand is high, and capacity limited. Consequently, there will be a £100 charge for non-attendees not confirmed in advance (which will be donated to AgentsGiving charity).
How to find the venue:
Directions by road:From Junction 11 of the M4, follow signs towards Reading. The Select Car Leasing Stadium is on your left-hand side after less than a mile. For SatNav systems, our postcode is RG2 0FL. Complimentary parking is available onsite on a non-match day. There are 8 electric car charging points, these are chargeable and available on a first come, first serve basis.
Directions by rail:The nearest rail station is Reading. From there, simply take a Greenwave Park & Ride green bus that takes you direct to the Stadium. Average journey time less than 10 minutes. A taxi to the stadium, from the train station/town centre should cost approximately £10. Alternatively you can hire a Readybike - Readybike is a 24 hour on-street bike hire service, providing 200 bicycles for hire for residents and visitors from 29 locations in Reading and the surrounding area.
Directions by air:The nearest airport is London Heathrow. From there, you can take the RailAir bus direct to Reading train station and then a park & ride bus.