AI tools and techniques for content creators

Trainer - Dan Mason

What’s it about?

It won’t try to convince you that AI can replace humans (because it can’t), but it will explore how AI can be a powerful partner in producing and re-purposing content for diverse audiences. It’s about working smarter, faster and staying in control to create engaging stories using text, images, audio.

Note: The training touches on video, but it runs alongside a separate mobile video workshop. The courses, both led by trainer Dan Mason, run on consecutive days. For joining details see Shoot and Edit Mobile Video.

With the AI landscape changing daily, the training will help participants to understand which platforms work best for different tasks, including ideas, research, transcription, image generation, writing scripts and drafts and more.

While sharing a few useful free AI tools, the training will use a series of mobile-first, AI-driven web apps, created as a ‘newsroom-in-your-pocket’ to show how creators no longer have to rely on others to provide the tools they need.

Important note for participants: This workshop is not intended as a forum for debate on AI and does not imply support for the use of AI. The aim is to help you decide how AI might be used responsibly and productively in your own work.

What will I learn?

• LLMs, prompts and GPTs … deciphering the AI lingo.
• Use of AI for search, research and article ideas.
• Tips for creating and optimising AI prompts.
• How to create explainer story drafts (lists, Q&As, timelines, fact checks and more)
• Tips for creating generative images (and when not to use them).
• How to draft audio and video explainer scripts (and make them come to life fast).
• Examples of AI innovation and pitfalls.
• Free AI tools for transcription, image enhancement, background removal and more.

Who’s it for?

Journalists, content creators, marketers and communication professionals from any background.No prior experience of AI is required.

What equipment will I need?

A laptop computer (without wifi restrictions, if company-owned). Other tools used during the morning may also require registration, so please remember your Gmail account details. Participants will not be asked to register for any platform if they don’t wish to.

Timing: 10am - 3pm