Alternative Marketing

About the Workshop

Most businesses are fighting for attention using the same predictable tactics. Social posts. Emails. Ads. And a lot of noise.

This workshop offers an alternative to break that pattern.

I'll show you some alternative, creative and highly engaging marketing approaches that help you stand out, build trust and create momentum. You don’t need a big team or a huge budget. You only need a willingness to think differently.

During this interactive workshop we look at:

• How podcasts can build authority and trust
• How to use storytelling that feels real and relatable
• How to create low cost guerrilla campaigns that spark conversation
• How gamification boosts engagement and loyalty
• How live and interactive content creates connection and confidence

Join the workshop and create ideas, test them, share them and leave with three practical actions you can implement straight away.

This interactive session is designed for:

Entrepreneurs, founders and leaders in small and medium sized businesses who want fresh ideas, inspiration and practical frameworks they can apply immediately.

What you’ll walk away with:

• A set of alternative marketing ideas tailored to your business
• A simple action plan for the next 30 days
• New ways to communicate that feel more confident and human
• An approach to marketing that builds community and momentum

Please note: this workshop is for alumni of Help to Grow Management, please only book the alumni tickets if you have taken part in the course: https://smallbusinesscharter.org/help-to-grow-management (course alumni may bring a colleague- please do email s.white@kingston.ac.uk to let us know if you plan to). There are also limited tickets avaliable for businesses who are non-alumni to select but they must have at least 5 employees to be eligible to attend.

Expert Speaker and Facilitator- Phil Goodall:

I’m Phil Goodall, a Business and Leadership Coach and Co Founder of Live Sell Academy. I draw on almost three decades of experience in retail, merchandising and live broadcasting to help entrepreneurs, SME owners and professionals grow with clarity and confidence.

I spent many years at QVC in roles ranging from Television Director to Director of Merchandising Planning, working closely with brands and presenters and gaining a real understanding of how businesses perform, how teams work, and how customers connect. That experience now shapes the way I coach. My approach is practical, supportive and focused on helping people make progress they can see and feel.

Alongside my coaching work, I train creators and brands through Live Sell Academy, helping them communicate with more confidence and authenticity on TikTok Shop and other live platforms.

Whether I’m coaching one to one or running workshops, my aim is simple: to give people the tools, perspective and confidence they need to move forward.

Help to Grow Alumni Program

The Alumni Workshop series are designed to help managers and key decision makers of SMEs create nurturing work environments through supportive peer ecosystems. The initiative is part of the Help to Grow Programme at Kingston University led by Dr Bahare Afrahi since 2021.

For questions about these events please email Sophie White, SMEs relation lead, s.white@kingston.ac.uk.

The Help to Grow Management programme

Our Help to Grow Management programme is a 12-week course designed for managers and small business owners who are interested in innovation, resilience, and improving. Since 2021 we have successfully helped over 600 SME owners’ managers to grow their business and take it to the next level since.

To find out more about more including upcoming start dates at Kingston Business School contact Maliha Haider, Marketing lead of the programme at Kingston University London. S.M.Haider@kingston.ac.uk