Name: AMEC Campaign Planning Guide Launch
Start: 2019-11-21T18:30:00Z
End: 2019-11-21T20:00:00Z
Location: ENGINE Mischief

AMEC Campaign Planning Guide Launch

AMEC & ENGINE Mischief

JOIN US FOR THE LAUNCH OF THE NEW AMEC CAMPAIGN PLANNING GUIDE – PRODUCED BY ENGINE MISCHIEF WITH AMEC.

ENGINE Mischief

While the professional discipline of planning is over 50 years old in advertising, it is still relatively new in PR.Strategic campaign planning should be a critical, inseparable part of measurement and evaluation.But too often, it‘s a missing component, limiting the ability for PR and Communications to demonstrate impact.The new AMEC Campaign Planning Guide, produced by ENGINE Mischief with AMEC, will demonstrate how we can move from "writing a plan", to Planning being the voice of the audience (and their influences), the guardian of effectiveness, and seller of ideas.It will explore how Planning can help overcome some of the common challenges both agencies and in-house communications professionals face, including:<ul><li>Ensuring that effective measurement and evaluation is considered at the beginning of a campaign.</li><li>Focusing on key objectives and desired outputs, and avoiding a scattergun approach to communications.</li><li>Considering the most appropriate timeframe for analysis, and guarding against short-termism.</li></ul>

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

AMEC Campaign Planning Guide Launch

More events from AMEC & ENGINE Mischief

Discover more events from AMEC & ENGINE Mischief, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.

AMEC Campaign Planning Guide Launch

More events from AMEC & ENGINE Mischief

Discover more events from AMEC & ENGINE Mischief, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.