An Introduction to SEO for Inspiring Enterprise Participants

This event is for participants of the Inspiring Enterprise project only. If you are interested in joining the project please contact Donna on connect@inspiringenterprise.org.uk

Confused about Search Engine Optimisation? This workshop will cover the basics.

• What is SEO and the logic behind it.

• Understanding how the search engines work.

• A look at the search engine results page.

• How to construct your website to make it search engine friendly.

• How to find the right keywords and phrases to use.

• What are meta tags and how you should use them.

• How to optimise pictures.

• A bit about setting up a Google my business listing.

• What is Google Analytics and Google Search console.

• Internal linking strategies.

• Adding social media links from your website.