Analysing Interview and Focus-Group data using NVivo

Learning objectives

By the end of the course, participants will be able to:

• Strategies and tactics in qualitative research – the importance of methodology and how research objectives drive the use of software tools
• Data formatting – transcription protocols that maximise functionality in NVivo
• Setting up a project – structuring the NVivo workspace in line with your objectives
• Exploring data – in-depth annotation and initial high-level explorations
• Conceptualising data – interpretive and inductive coding compared with automated coding options
• Organising data – attaching socio-demographics or other meta-data to the units in your analysis
• Interrogating and visualising data – uncovering relationships and mapping ideas