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Applying nudge theory

CIPR Marketing Communications Group

Wednesday, 24 May 2017 from 18:30 to 21:00 (BST)

Applying nudge theory

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Non members 24 May 2017 £65.00 £0.00 £13.00
CIPR Members
Tickets for CIPR Members only. Membership number will be required.
24 May 2017 £25.00 £0.00 £5.00
CIPR Marcomms members
For CIPR Marcomms members only. Membership number is required.
24 May 2017 £20.00 £0.00 £4.00
Student places   more info 24 May 2017 £20.00 £0.00 £4.00
Friends of Marcomms Early Bird special rate   more info 16 Apr 2017 £50.00 £0.00 £10.00

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Event Details

Applying nudge theory - 24th May 2017

Want to know how to apply some of the key principles behind behavioural science or ‘nudge’ to your Marcomms campaigns?

Our event unpicks some of the theory to show you can use some of the key principles to get people to change their behaviour when planning social marketing communications.

We will be joined by experts from the world of marketing who have used ‘nudge’ principles in the strategic development of campaigns and in creating messaging that really add value to influence people to change their behaviour.

Our first speaker is Professor Jeff French, a world expert and author in the application of behaviour change theory for social marketing. He has worked with organisations such as Purina as well as the governments in the UK, Greece, Finland and New Zealand on campaigns as diverse as HIV prevention, transport, disease control and obesity prevention. His company, Strategic Social Marketing Ltd, provides training and consultancy in how to design social campaigns that influence people’s behaviour.

He will have just returned from the World Social Marketing Conference in Washington and will be sharing some of the tools and techniques that marketeers can use to influence social behaviour. Follow him at @JeffFrenchSSM.

 Follow us at @CIPR_Marcomms #nudgehow

The seminar will be followed by drinks and canapes, and an opportunity to network.

Do you have questions about Applying nudge theory? Contact CIPR Marketing Communications Group

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When & Where


CIPR Headquarters

52-53 Russell Square
WC1B 4HP London
United Kingdom

Wednesday, 24 May 2017 from 18:30 to 21:00 (BST)


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